Friday 18 February
Thursday, February 17, 2011/
Today on StartupSmart, we look at how you go about building your business’ brand from day one.
The task of challenging established, well-known rivals may appear daunting, but smart start-ups are able to create excellent brands that they then embody. We explain how this is done – and it isn’t just by coming up with a flashy logo.
Oliver Milman, editor