Monday 12 November
Monday, November 12, 2012/
Starting up a second time around should, in theory, be made easier by the lessons learned from your first foray into business.
However, as lingerie retailer Chanel Costabir discovered, bringing the same set of assumptions into the second business can seriously undermine it.
Today, Costabir explains how she had to go back to the drawing board with Sheer Novice to ensure she appealed to a new target market.