Google changes algorithm after eCommerce site found to have abused customers to gain top SEO ranking
Friday, 03 December 2010
Internet giant Google has been forced to change its secret ranking algorithm after a website operator in the United States used negative reviews and spam comments to push his site to the top of results pages.  ...

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Experts warn new Google search feature could make AdWords less effective
Friday, 29 October 2010
Search engine optimisation experts are warning that businesses may need to increase their spending on Google AdWords and improve their presence on Google Maps after the internet giant introduced a new feature that places more emphasis on location-based results ...

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MySpace announces redesign, businesses urged to experiment
Thursday, 28 October 2010
Social network MySpace has unveiled a complete redesign in an attempt to regain market share lost over the past few years, with the site emphasising the sharing of content such as music and videos to carve a niche in an industry dominated by Facebook.  ...

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Google Instant launches in Australia - here's what you need to know
Friday, 08 October 2010
Google Instant is now available in Australia and small businesses need to start thinking seriously about how they can optimise their sites for the new feature, SEO experts have warned.  ...

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Facebook Places launches in Australia, SMEs told to jump on board with location marketing
Friday, 01 October 2010
Businesses should experiment with Facebook Places, lodge their business names and start using the service to act as an entry point into location-based marketing, SEO experts say.  ...

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Retailers to the ready for Christmas
Tuesday, 28 September 2010
There are less than 90 days until Christmas, and for most business owners the clock is ticking. With up to one-third of all retail trade occurring in the holiday period, it is essential that businesses start working early to primp their stores, stock up on ...

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How Google’s new search product Google Instant will force SMEs to change SEO strategies
Thursday, 09 September 2010
Businesses will be forced to change their SEO strategies following the release of Google's new Instant Search product, designed to provide multiple pages of search results as users type in order to save time.  ...

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Google takes the next step in its quest to build a social network, acquires Facebook widget maker for $US182 million
Monday, 09 August 2010
Search giant Google has finally announced the acquisition of social networking services firm Slide, in a move analysts say is a clear indication the search giant will attempt to dethrone Facebook with the construction of a new social networking service.  ...

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How can SMEs use Facebook's new Questions feature?
Friday, 30 July 2010
Businesses have an opportunity to promote themselves and find new customers with Facebook's new Questions application, which the social networking giant announced overnight.  ...

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The dark art of blackhat SEO
Tuesday, 06 July 2010
Meet Ralph Tegtmeier. He's from Belgium, operates search engine optimisation site Fantomaster.com and wants to get your site to the top of Google – and he doesn't care how he does it.  ...

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How businesses can take advantage of the Google Caffeine search index
Thursday, 10 June 2010
Businesses constantly updating their websites with new content will be the main beneficiaries of Google Caffeine, which will add sites to the search index merely seconds after they are uploaded, SEO experts say.  ...

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Google officially launches faster, more accurate search index
Wednesday, 09 June 2010
Internet search giant Google has completed a new web indexing system it says will provide faster and 50% more accurate results than the previous version of the search engine and will contain the largest collection of web content ever.  ...

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Google admits accessing home internet connections, sparks new privacy scandal
Monday, 17 May 2010
Internet search giant Google has sparked privacy fears after it admitted its fleet of Street View vehicles accidentally captured data from public WiFi networks while taking pictures of residential areas.  ...

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Google unveils major search update – here’s what it means for your site
Thursday, 06 May 2010
Internet search giant Google has unveiled a rare major update to its main search page, and businesses are warned to keep updating their site if they want to take advantage of the company's new features.  ...

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Big banks slammed for poor website search functions – but is yours any better?
Thursday, 29 April 2010
Businesses must ensure the search functions on their sites are operating properly and thoroughly or they will risk losing customers, SEO experts have warned.  ...

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New data shows Google searches are getting longer and more specific – here’s how you can adapt
Tuesday, 20 April 2010
Search engine users are becoming increasingly sophisticated by using more words in search terms, and businesses must respond by engaging in serious SEO work and updating their site with comprehensive descriptions and keywords, industry experts warn.  ...

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Optus hit by cyber attack, but experts says there is little companies can do to protect themselves
Friday, 16 April 2010
Businesses worried about cyber attacks like the one that hit Optus earlier this week should ensure they are properly backing up their data, but experts says there is little SMEs can do to prepare for such attacks and protect themselves.  ...

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Websites of top ASX companies unreliable, new report claims
Friday, 26 March 2010
Only two of the websites of the top 50 companies on the ASX200 have managed to record 100% uptime during the past months, with Wesfarmers, Crown and Tabcorp among the worst performers, tracking company WatchMouse has revealed.  ...

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Hitwise data shows Google dominates Australian search, Bing nowhere to be seen
Thursday, 25 March 2010
Internet search giant Google continues to dominate the Australian market, and while rival Bing has gained some ground overseas, Microsoft's engine is nowhere to be seen in comparison, the latest Hitwise data reveals.  ...

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Google Buzz panned by SEO, IT experts
Thursday, 11 February 2010
Google's new "Buzz" social networking feature has been panned by SEO experts and industry analysts, who have questioned the project's relevance.  ...

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