free daily newsletter

Google to reluctantly add Do Not Track to Chrome

Search engine and online advertising giant Google has reluctantly announced that it will add a Do Not Track privacy setting to its Chrome web browser by the end of the year.

Do Not Track is a yet unapproved web standard currently being considered by the W3C, allowing users' web browsers to automatically request not to be tracked by the websites they visit.

Because DNT is based on an honour system, the implicit assumption is that most users will not manually change their system settings to enable DNT, and since it will therefore only be enabled by a small percentage of users, it is hoped that most websites and advertisers will honour the wishes of users who ask not to be tracked.

Because Google ultimately derives the overwhelming majority of its revenue from its advertising services, it had moved slower than competitors such as Mozilla, Apple, Opera or Microsoft.

According to InformationWeek, the privacy setting will also be available in Chromium.

Follow SmartCompany on Facebook, LinkedIn and Twitter.

Andrew Sadauskas

TechCompany editor

Follow on Twitter
Add me on Google+
Connect with me on LinkedIn
Free Daily Newsletter
Invalid Input

Some know me as the
Business Bitch. Others just call
me Aunty B. I'm Smartcompany's
resident Agony Aunt.

t @IamAuntyB #AuntyB

Or you can email:


Want more helpful advice from Aunty B?

Read more now