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social media

Friday, 12 September 2014

Businesses that don’t close the social media gap could face a business gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. by Dionne Lew

Wednesday, 10 September 2014

No going back to the future

We're deep into digital and the purchase model is never going back to the traditional in-store shopping experience. by Fi Bendall

Friday, 29 August 2014

ACCI economist stood down over Facebook comments: Can you fire an employee for having a rant on social media?

The Australian Chamber of Commerce and Industry’s chief economist has been stood down over allegations he made offensive comments on social media. by Broede Carmody

Friday, 22 August 2014

Instagram launches enhanced analytics for advertisers: How your SME can take advantage of the social media platform

Instagram has rolled out in-depth analytics for advertisers, allowing businesses to evaluate their marketing campaigns in greater detail. by Broede Carmody

Thursday, 21 August 2014

Feeding the buzz: Why BuzzFeed leads the way with its content strategy

The internet is in a twitter about BuzzFeed and its recent $US50m round of VC funding. by Fi Bendall

Tuesday, 19 August 2014

The right way to link in: Seven practical steps for writing a great LinkedIn InMail

Here are seven easy steps to writing an effective InMail message on LinkedIn. by Dionne Lew

Thursday, 14 August 2014

Sydney mum vents about café’s pram policy: Australians love to complain online

A Sydney mother has joined a growing number of Australians taking to social media to complain about businesses, after a café reportedly asked her to leave because she had her son’s pram with her. by Eloise Keating

Monday, 11 August 2014

Female entrepreneurs tell: How 'comparison-it-is' on social media can hurt

Social media has a way of encouraging us to put our best foot, or selfie, forward. But despite learning about high after high in the LinkedIn, Facebook or Twitter feeds of our friends and colleagues, we rarely learn about the lows. by Angela Priestley

Friday, 8 August 2014

Facebook advertising costs jump 123% – should SMEs be worried?

Facebook advertising has become more expensive and small business owners are feeling the pinch, according to The Wall Street Journal. by Broede Carmody
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