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Thursday, 23 October 2014

Making it personal: Tips for tweeting like Gates and Branson from Twitter’s Aussie boss

There are only 140 characters to work with, but Twitter Australia managing director Karen Stocks says business leaders must add some personality to their tweets. by Kirsten Robb
 

Wednesday, 15 October 2014

How social media groups can turn interest into sales leads

Prospects are asking for a supplier like you right now, you just have to be in with the right groups. by Craig Reardon
 

When starting in social media – pare back and pair up

With all the social media platforms out there, SMEs can be forgiven for feeling a little overwhelmed at times. by Dionne Lew
 

Tuesday, 14 October 2014

Social media and mobile insights: It’s time for your business to look at Instagram

Facebook is still the big player in social media, but Instagram is becoming the social media platform of choice for younger people. by Mark Freidin
 

Monday, 13 October 2014

Twitter to open its promoted tweets to Australian SMEs

Twitter is set to open its promoted tweets function to small and medium enterprises in Australia, having previously required a minimum spend of $5000 to access the function. by Broede Carmody
 

Wednesday, 8 October 2014

Facebook and MasterCard strike deal for the banks to access your data

Facebook has signed a deal to sell your thoughts, behavior, posts, conversations, likes and connections to MasterCard – even if you have a private account. by Fi Bendall
 

Thursday, 2 October 2014

Social media's troubled adolescence

Like teenagers, social media platforms are struggling to understand their position in the world, which is why businesses need to treat them carefully. by Paul Wallbank
 

Is Ello a game changer?

Social platform Ello still has a few bugs to fix if it wants to play in the same space as Facebook. by Fi Bendall
 

Wednesday, 24 September 2014

The unpaid experts at your fingertips

Social networking groups can provide you with free expert advice, you just have to know where to look. by Craig Reardon
 
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