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Friday, 27 November 2015

LinkedIn tips from a Power Profiler

To get the most out of LinkedIn here are seven tips that have worked for me. by Amanda Rose

Thursday, 26 November 2015

Six costly social media mistakes and how you can avoid them

Hardly a day goes by without another business ending up in the news because of a social media fail. by Fi Bendall

Thursday, 19 November 2015

When authenticity and advertising collide on social media

Businesses need to balance marketing slogans with transparency - and sometimes just being genuine - to succeed on social media. by Tama Leaver

Thursday, 12 November 2015

Lessons for business from the Pope's social media strategy

Even the Pope has come to realise that effectively communicating the message of the Catholic Church means using social media to talk to his followers and potential converts. by Fi Bendall

Thursday, 5 November 2015

Is your social media strategy too gender neutral?

Using a gender neutral tone in your social media content may seem like the safest bet, but it risks presenting a message that fails to connect with either a male or female audience. by Fi Bendall

Instagram influencer Essena O’Neill exposes self-promoting tricks: Why businesses should be wary of paid endorsements backfiring

A Queensland-based Instagram influencer with thousands of followers has put a spotlight on the ethics of the increasingly popular marketing form. by Renee Thompson

Thursday, 29 October 2015

Photo finish: Most popular Australian brands on Instagram revealed and what they can teach your business

Retailers Showpo, Lorna Jane and Cotton On are among Australia’s top Instagram accounts when it comes to both followers and engagement. by Renee Thompson

Wednesday, 28 October 2015

Has social networking passed this generation of business owners by?

Social networking for commercial or professional purposes remains foreign to most small business operators. by Craig Reardon

Wednesday, 21 October 2015

Why no news is bad news for your business

Success in the online world depends on your provision of regular news by Craig Reardon
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