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Thursday, 2 July 2015

Why Facebook advertising is worth having another look at

I used to be sceptical about the value of Facebook campaigns but results for our clients in the past 18 months have made me rethink their value. by Jim Stewart
 

Monday, 29 June 2015

Small business owner in Facebook “nightmare” after bagging Lentil As Anything: Four lessons in criticism for your business

A Melbourne small business owner says “it’s been a nightmare” after she posted criticisms of neighbouring business Lentil As Anything on Facebook last week. by Cara Waters
 

Wednesday, 24 June 2015

Regional business tracks down shoplifters on Facebook: Three traps to consider before you name and shame

A sporting goods store in regional News South Wales has taken to Facebook to name and shame two young shoplifters, resulting in the goods being returned to the store by one of their mothers. by Kirsten Robb
 

Wednesday, 24 June 2015

Busting six social media myths that could be hurting your business

You could be harming your business if you buy into these social media myths. by Dionne Lew
 

Brands ignore almost 90% of customer posts on Facebook: Here’s why you should pay attention

While small businesses are often encouraged to use social media as a tool for engaging with their customer base, US study reveals just 13% of posts left by consumers are addressed by the brands. by Eloise Keating
 

Monday, 1 June 2015

Queensland café stands up for breastfeeding mother, as diners flock to Facebook page to bolster 5-star rating

More than 200 Facebook users have flooded the page of a regional Queensland café to leave five-star reviews of the small business—the majority of whom have never been to the café—after its stance on breastfeeding mothers went viral. by Kirsten Robb
 

Wednesday, 27 May 2015

Are we really qualified to social network?

We're being told to embrace social media, but are we qualified or are we all just monkeys with guns? by Craig Reardon
 

Wednesday, 20 May 2015

Small businesses flying blind on social media and some are walking away: Report

Most Australian small business owners don’t know how much they are spending on social media or how effective their campaigns are, with some SMEs even abandoning their social media accounts over the past 12 months. by Andrew Sadauskas
 

Tuesday, 5 May 2015

NZ restaurant picks apart bad customer review: Why this small business owner says the customer is not always right

New Zealand wine bar and restaurant Molten has turned the tables on a customer who posted a scathing review of the venue online by reviewing the customer on its own Facebook page. by Eloise Keating
 
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Some know me as the
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