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Wednesday, 20 May 2015

Small businesses flying blind on social media and some are walking away: Report

Most Australian small business owners don’t know how much they are spending on social media or how effective their campaigns are, with some SMEs even abandoning their social media accounts over the past 12 months. by Andrew Sadauskas

Tuesday, 5 May 2015

NZ restaurant picks apart bad customer review: Why this small business owner says the customer is not always right

New Zealand wine bar and restaurant Molten has turned the tables on a customer who posted a scathing review of the venue online by reviewing the customer on its own Facebook page. by Eloise Keating

Monday, 4 May 2015

Why this small business owner decided to call customers “dicks” on his Facebook page

The owner of a small business in New Zealand, who called customers “dicks” on his Facebook page, has spoken about why he decided to lash out. by Broede Carmody

Wedding photographer under fire for “bridezilla” comments on Facebook

A wedding photographer in New South Wales is the latest business owner to come under fire on social media, after a post from his business page called a customer a “bridezilla” and “the ugliest bride I have ever photographed”. by Eloise Keating

Brands jump on the #RoyalBaby bandwagon: How to get real-time marketing right

The newest member of the UK Royal Family was just hours old when brands from around the world began joining in the celebrations. by Eloise Keating

Friday, 1 May 2015

“The point most of you dicks miss is...”: Small business owner grilled over “narcissistic” and “unprofessional” Facebook rant

A Kiwi chef has come under fire on social media after he took a customer’s private complaint and plastered it on his Facebook page. by Broede Carmody

Thursday, 30 April 2015

Godfreys CEO Tom Krulis shows how you can clean up with social media content: Video

Marketing content is easier to create than ever before. All you need is a smartphone, creativity and the right chief executive. by Fi Bendall

Tuesday, 28 April 2015

Weight-loss company slams “Beach Body Ready” critics by calling them “fatties” and “terrorists”: How not to respond to customer feedback

A UK company that sells protein supplements to help its customers be “healthier, leaner, fitter and stronger” has hit out at its critics, labelling individuals who defaced its billboard as “terrorists”. by Eloise Keating

Monday, 27 April 2015

SBS reporter sacked for “despicable” Anzac Day tweets: Why you can fire an employee for social media use

Public broadcaster SBS has acted swiftly to sack an employee it says breached both its code of conduct and social media policy by making “highly inappropriate and disrespectful” comments on social media. by Eloise Keating
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