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Wednesday, 2 September 2015

How to not make a hash of hashtags on Instagram

Hashtags are no longer just functional. They can be creative, comedic and even poetic. by Eloise Keating

Wednesday, 2 September 2015

How one Aussie CEO used LinkedIn to expand into 27 countries

Craig McDonald, who last month was named as one of Australia’s LinkedIn 'Power Profiles', gives some tips on using the platform. by Dionne Lew

Monday, 31 August 2015

Pore form: Instagram is rife with business copycats, Frank Body coffee scrub co-founder says

Copycat businesses attempting to ride on the coattails of other companies’ success is an “inevitable” part of using Instagram, according to one of the founders of coffee scrub brand Frank Body. by Eloise Keating

Friday, 28 August 2015

Facebook group boycotts KFC store after confusing no bacon notice for halal certification

A KFC outlet in regional Australia has been threatened with boycotts from an anti-halal group on Facebook, which has misconstrued the outlet’s sign about having no bacon as a sign it is halal certified. by Renee Thompson

Thursday, 27 August 2015

Sydney pub quits Facebook after backlash over banning drinkers in tradies’ gear

A Sydney pub has taken down its Facebook page, after angry customers took to the social media platform to complain about an update to the venue’s dress code that bans patrons in trade-work gear. by Eloise Keating

Wednesday, 19 August 2015

Likely bunch: Best-performing Aussie brands on Facebook revealed

Online retailer and former Smart50 finalist Showpo has ranked as one of the best-performing Australian brands on Facebook, with a higher level of engagement on the social network than McDonald’s Australia and even Prime Minister Tony Abbott. by Eloise Keating

Wednesday, 12 August 2015

Where have all the flowers gone?: SME Fig and Bloom’s Instagram account deleted three times

The owner of Melbourne-based business Fig and Bloom says her brand has suffered as a result of her Instagram account being deleted three times in the past few months with no explanation. by Renee Thompson

Monday, 10 August 2015

Help! I am feeling socially disadvantaged

I’m a small business owner in my mid 50s trying to navigate my way through social media but I am struggling - please help. by Aunty B

Friday, 7 August 2015

Private paging: SMEs can now directly send messages to Facebook users

Businesses are now able to communicate directly with potential customers from Facebook ads and reply to user comments on their pages privately following the latest changes to the site. by Renee Thompson
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