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Thursday, 29 January 2015

The 10 most used buzzwords in LinkedIn profiles in Australia

When you’re searching for potential employees on LinkedIn chances are the word “passionate” will feature highly. by Eloise Keating

Thursday, 29 January 2015

All about Yammer

Essentially a corporate Facebook-like service, Yammer is an often overlooked but useful tool for business owners. by Fi Bendall

Thursday, 22 January 2015

Why isn’t your small business social?

The research is out: SMEs need to become more social! by Fi Bendall

Monday, 19 January 2015

SMEs need to be “controversial” on Facebook, says law firm targeting festival goers busted with drugs

Businesses need to be controversial or edgy in their advertising to get traction on Facebook, according to one Sydney law firm that has come under fire for its recent drug-themed Facebook ads. by Eloise Keating

Friday, 16 January 2015

11 key reasons to make social media a part of business strategy in 2015

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. by Dionne Lew

Thursday, 15 January 2015

Viva la France, viva la speech? #JeSuisCharlie and the limits of speech online

Freedom of speech is a precious right, but it comes with responsibility. by Fi Bendall

Wednesday, 14 January 2015

Your bullet point 2015 digital media strategy

Here’s a digital marketing checklist for the time-poor business operator in 2015. by Craig Reardon

Crème Eggs recipe change draws rotten response as Cadbury gets smashed on social media

Crème Egg fans are outraged and have taken to social media to call for a boycott, after Cadbury revealed it has changed the recipe of its popular product. by Kirsten Robb

Friday, 9 January 2015

Wool manufacturer clips marketing campaign in wake of South Australian and Victorian bushfires

A wool manufacturer has pulled a marketing campaign after a series of scheduled tweets from the company promoting wool as naturally flame resistant coincided with recent bushfires. by Broede Carmody
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