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Friday, 2 October 2015

Sports oriented: PLYR to open up a new field of communications

A Melbourne entrepreneur wants to create a ‘Slack for sports teams’ communication platform, catering to the needs of athletes for both private and public networking. by Denham Sadler

Thursday, 1 October 2015

How to be a picture star on Instagram

Here are my top three tips for how you can start using Instagram to boost your business. by Catriona Pollard

Wednesday, 23 September 2015

If you aren't using your customers' preferred social media forum, your competitors will be

Ignoring the favourite communication channels of customers only provides a free and easy lead to your competitors. by Craig Reardon

Caught out: Ad agency admits to ‘astroturfing’ positive government app reviews

A Brisbane-based ad agency has admitted to astroturfing after staffers were caught out posting fake positive reviews on a Department of Education app it was commissioned to create. by renee thompson

Tuesday, 22 September 2015

Snap to it: Why Snapchat is the new SME social media secret weapon

It's a newcomer to the social media ranks but according to some Snapchat is a very effective way to make customers more loyal to your brand. by Eloise Keating

Thursday, 17 September 2015

Facebook's 'dislike' button won't be a total thumbs down, says Zuckerberg

Mark Zuckerberg has announced Facebook will soon be testing a type of 'dislike' button, but it isn't meant to be nasty. by Denham Sadler

Friday, 11 September 2015

Lorna Jane called a Facebook bully as hashtag over former employee’s lawsuit backfires

Activewear brand Lorna Jane has attempted to enlist the support of its more than 1 million Facebook followers as it defends itself against bullying and harassment claims levelled by a former employee. by Eloise Keating

Wednesday, 2 September 2015

How to not make a hash of hashtags on Instagram

Hashtags are no longer just functional. They can be creative, comedic and even poetic. by Eloise Keating

Wednesday, 2 September 2015

How one Aussie CEO used LinkedIn to expand into 27 countries

Craig McDonald, who last month was named as one of Australia’s LinkedIn 'Power Profiles', gives some tips on using the platform. by Dionne Lew
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