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Wednesday, 26 November 2014

Tony Abbott accused of buying Facebook likes in India: should your business do the same?

Tony Abbott appears to have been sprung buying Facebook likes in India. by Cara Waters
 

Wednesday, 26 November 2014

Businesses have to allow Facebook at work if Facebook at Work is to succeed

Facebook’s announcement that it’s building Facebook at Work is a further sign that social media is maturing. by Dionne Lew
 

Tuesday, 18 November 2014

Would you want ‘Facebook at Work’ in your business?

Facebook is secretly trialling a platform for businesses to use in the workplace called “Facebook at Work”. by Kirsten Robb
 

Monday, 17 November 2014

Facebook’s warning to SMEs: The number of organic posts in users’ newsfeeds will be dramatically slashed

Facebook has issued a warning to business owners that it is about to slash the number of organic posts that users see in their news feeds in the coming months, in a major blow to businesses that rely on social media marketing. by Andrew Sadauskas
 

Monday, 17 November 2014

Fast Lane: A lesson from a sword swallower in targeting social media

Setting up social media accounts for your business is easy; using them effectively takes a little more effort. by Cara Waters
 

Thursday, 13 November 2014

What are you going to do when the virtual lynch mob knocks at your door?

Australia is becoming a more conservative and reactionary society, so businesses need to be ready for when they upset online pressure groups. by Paul Wallbank
 

Tuesday, 11 November 2014

Halal hate campaign: Businesses targeted by organised social media attack as anti-Islam lobby group claims success

More Australian companies are facing an online backlash over halal-certified products in an organised attack by a network of anti-Islam groups. by Kirsten Robb
 

Restaurant owner says he is under attack from “militant vegans”

A New South Wales restaurant owner has rejected claims he is a bully after a Facebook post about a vegan customer went viral. by Eloise Keating
 

Monday, 10 November 2014

“We were stuck between a rock and hard place”: Dairy manufacturer drops halal certification after social media backlash

A South Australian dairy manufacturer has been forced to drop its halal certification and a major deal with Emirates Airlines after it copped abuse on its Facebook page. by Kirsten Robb
 
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