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Wednesday, 22 April 2015

Facebook makes three big News Feed changes and warns businesses “referral traffic could potentially decline”

Facebook has warned businesses “post reach and referral traffic could potentially decline” as a result of three major changes the social media giant is making to its News Feed. by Andrew Sadauskas

Monday, 20 April 2015

Backlash against Aussie fashion businesses named and shamed in report

Fashion businesses Lowes, Best & Less and the Just Group are being targeted on social media after being singled out in the Australian Fashion Report released last week by Baptist World Aid. by Cara Waters

Wednesday, 15 April 2015

Should the CEO be social?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. by Dionne Lew

Is your social media tail wagging your corporate governance dog? Part 2

Many organisations are being blinded by social networking science in the belief that ‘this is how it’s done these days’. by Craig Reardon

Monday, 13 April 2015

Mortein bows to backlash over hijacking the Stephanie Scott #putoutyourdress Facebook campaign

Mortein has pulled its Louie the Fly #putoutyourdress Facebook post after backlash on social media. by Cara Waters

Thursday, 9 April 2015

Forget old media, new media is the media

Digital-savvy SMEs don't need the media to get their message out there because all the tools are available to do it yourself. by Fi Bendall

How Instagram is changing the business of art

Artist CJ Hendry has abandoned the traditional gallery and dealer model of selling in a sign of the power of Instagram. by Cara Waters

Tuesday, 7 April 2015

Anti-penalty rates campaign backfires as “cheap” and “exploitative” businesses targeted on social media

An online campaign to lower penalty rates led by the ACCI has backfired, as social media users called for a boycott of small businesses seen to be supporting the campaign. by Kirsten Robb

Tuesday, 17 March 2015

Is lack of HR know-how in social media negligent?

This article is the first in a series on key social media actionable insights for C-suites and business owners. by Dionne Lew
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