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Wednesday, 17 December 2014

Lonely in Las Vegas? How about making a viral video then

What do you do when you are bumped off two flights and stuck in lonely, deserted Las Vegas airport overnight? by Yamini Naidu
 

Wednesday, 10 December 2014

Why content quality is more important than ever on Facebook

It's not news to business owners who are actively using Facebook that making sure your followers actually see your posts is getting harder. by Michelle Gamble
 

Monday, 8 December 2014

LinkedIn leads the pack for social SMEs: How your business can get on board

Public relations specialist and social media expert Catriona Pollard receives at least one email a week about a new business opportunity as a direct result of her LinkedIn profile. by Eloise Keating
 

Friday, 5 December 2014

The final #c-ntdown: Sephora’s spelling stuff-up and three other social media lessons from 2014

French beauty giant Sephora certainly got the viral attention it was after when the social media campaign for its Australian launch included an unfortunate spelling mistake. by Kirsten Robb
 

Wednesday, 26 November 2014

Tony Abbott accused of buying Facebook likes in India: should your business do the same?

Tony Abbott appears to have been sprung buying Facebook likes in India. by Cara Waters
 

Wednesday, 26 November 2014

Businesses have to allow Facebook at work if Facebook at Work is to succeed

Facebook’s announcement that it’s building Facebook at Work is a further sign that social media is maturing. by Dionne Lew
 

Tuesday, 18 November 2014

Would you want ‘Facebook at Work’ in your business?

Facebook is secretly trialling a platform for businesses to use in the workplace called “Facebook at Work”. by Kirsten Robb
 

Monday, 17 November 2014

Facebook’s warning to SMEs: The number of organic posts in users’ newsfeeds will be dramatically slashed

Facebook has issued a warning to business owners that it is about to slash the number of organic posts that users see in their news feeds in the coming months, in a major blow to businesses that rely on social media marketing. by Andrew Sadauskas
 

Monday, 17 November 2014

Fast Lane: A lesson from a sword swallower in targeting social media

Setting up social media accounts for your business is easy; using them effectively takes a little more effort. by Cara Waters
 
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