Digital Bottom Line

This is a blog about maximising profitability in a digital world. Brendan Lewis is a serial technology entrepreneur having founded: Ideas Lighting, Carradale Media, Edion, Verve IT, The Churchill Club and Flinders Pacific. He has set up businesses for others in Romania, Indonesia, Hong Kong and Vietnam and is the sole Australian representative of the City of London for Foreign Direct Investment. Qualified in IT and Accounting, he has also spent time running an Advertising agency and as a Cavalry Officer with the Australian Army Reserve.

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Let's stop giving grades

Author: Brendan Lewis on
Can business schools stop giving people marks from A to F or zero to 100 please? Just give them pass or fail, so they are prepared for real life.

The reality of online retail

Author: Brendan Lewis on

I read today that Myer intends to do away with shipping and handling costs for its online store, to stop the leak to internet shopping. Apparently “Commonwealth Bank estimates that Australian consumers spent $9.5 billion online last year, with $4.2 billion going to overseas online retailers and the remaining $5.3 billion paid to domestic retailers.”


Why I ignore your emails

Author: Brendan Lewis on

Everyday I receive around 100 emails to my newsletter mailbox. I sign up for anything that takes my fancy, but mostly around technology, innovation and entrepreneurship, but occasionally around personal interests such as kayaking and food. At the end of the workday, I browse the newsletter mailbox fairly quickly, to see if anything that has come in interests me.


Saving your job through data visualisation

Author: Brendan Lewis on

Most Churchill Club events start with an idea, something I have noticed that then sits in the back of my head weeks, months or years until I understand how it “fits” as a good event. 


When promotions turn bad

Author: Brendan Lewis on

I was given a pack of promotional pens the other day by one of my clients.

Half of them disintegrated on use.


Why finance isn't just for the end of the financial year

Author: Brendan Lewis on

I had breakfast the other day with Scott Kilmartin of Haul.


Maps for real life

Author: Brendan Lewis on

I know a guy who has moved his family to Italy, so his children would grow up with a bit of culture in them. The driver was his increasing belief that his kids were evolving into something he’d like to shoo off his lawn.


Solving conflict with a single question

Author: Brendan Lewis on

At the end of the day, I lay my head down on the pillow and asked my wife, “So how'd it go?”

“Great,” she said.

My wife had been having problems with a senior employee who had stopped doing certain tasks because they weren't on his specific ‘task list’.


Getting paid twice

Author: Brendan Lewis on
How do you make a $2 profit from every $1 sale? That was the guts of a fabulous speech by Goran Roos last night at the Churchill Club. It's hard to put Goran in a box, but he is a management consultant, entrepreneur, Professor, Chair of the Finnish version of the CSIRO and currently on loan to the South Australian Government as a thinker in residence.

Change your values to suit your location

Author: Brendan Lewis on
Twenty one years ago, when I left Perth, I planned to return in two years because that was where my home was. Despite not being born there, I had become an adult in Perth and it was where all my "forever friends" are. You know, the ones you don't have to speak to for years, but you know you are still mates.


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