Digital Bottom Line

This is a blog about maximising profitability in a digital world. Brendan Lewis is a serial technology entrepreneur having founded: Ideas Lighting, Carradale Media, Edion, Verve IT, The Churchill Club and Flinders Pacific. He has set up businesses for others in Romania, Indonesia, Hong Kong and Vietnam and is the sole Australian representative of the City of London for Foreign Direct Investment. Qualified in IT and Accounting, he has also spent time running an Advertising agency and as a Cavalry Officer with the Australian Army Reserve.

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Selecting your start up funding source

Author: Brendan Lewis on
One of the things that drives me up the wall is hearing the local start up community complain that the venture capital market in Australia isn't like the US. Of course it's not, we are in Australia, a much smaller market, with a completely different culture.

Some initial thoughts on the iPad

Author: Brendan Lewis on

Once again Apple will export California-chic to the rest of the world. Certainly Apple is likely to carve out a "new" niche with style and an interface that just works with its new iPad.


Time & materials versus fixed price billing

Author: Brendan Lewis on
Just before Christmas I had one of my coffee/mentoring sessions with a vibrant young Victorian entrepreneur and an interesting question came up around how she should invoice her services.

Keeping smart, productive people

Author: Brendan Lewis on

So after last weeks post on looking after smart but lazy people, I got some interesting feedback from a friend who's a Human Resources Manager in a national organisation with a couple of thousand employees in what seems like hundreds of locations.

 


Cherish smart but lazy people

Author: Brendan Lewis on
So last time I posted, I discussed dealing with lawyers – lessons learnt from my long lunches with a barrister/army friend.

Six lawyer lessons

Author: Brendan Lewis on
I once spent two weeks living inside an armoured vehicle with a guy who was destined to be a lifelong friend, despite (much to my disgust) he later became a lawyer. The week we spent together was in 1990, and since then we catch up roughly twice a year for lunch and a discussion that generally has the theme of the "whole universe is stupid except for us". You know the conversation...

Four keys to deploying social media

Author: Brendan Lewis on
Last Thursday the Churchill Club ran an event on using Social Media for Sponsorship and Fundraising. It was a great evening with perspectives coming from Peter Williams (CEO Deloitte Digital), Jeremy Kann (General Manager, Sales & Commercial at Australian Grand Prix Corporation) and Vicki Kyriakakas (Communications Manager at Environment Victoria).

A checklist for solid business plans

Author: Brendan Lewis on

Pretty much on a weekly basis I get sent ideas, business plans and/or information memorandums for capital raising. Everyone who sends me one, tends to think it's an expertly crafted, zero-risk proposal to achieve a massive return with a world changing idea.


Scammers, spammers & spivs

Author: Brendan Lewis on

I got an email yesterday from a journalist who wanted to know about scams and dodgy websites. Basically the question was: "Is there a resource you use to understand whether something is right, wrong or just a scam?". Well there isn't any particular website, but if there was it would be likely to be instantly out of date because you simply can't keep up with the Nigerians, Romanians and Russians, let alone your local Wide Boys.


A look at the MindX mind mapping tool

Author: Brendan Lewis on

I had coffee with an entrepreneur last week. As an aside, it appears from the relationship I have with baristas in a variety of locations, that I spend half my life drinking coffee with people.



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