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SEO Insights
VIDEO: Top two things I hate about Google right now
Forget about the NSA and its PRISM program – there are some recent changes in Google that could really hurt your business and its search rankings.
VIDEO: YouTube video SEO
If you use YouTube as part of your business marketing strategy, here’s how to ensure your videos rank near the top of any search rather than the bottom.
VIDEO: Top tips for video marketing
Jim Stewart headed up to the PeSA Conference on the Gold Coast last week, which was focused on improving online retailing and digital marketing.
VIDEO: The painful truth of Penguin 2.0
Last week, Google rolled out a significant update called Penguin 2.0 – here's how to protect your SEO rankings.
VIDEO: Get your SEO ready for Penguin 2.0
Google has announced that its big Penguin 2.0 update is coming – here are three things you must do to get your SEO strategy ready.
VIDEO: The top new SEO changes from Google
With Google constantly changing it's SEO rules, here are the details the top four changes regarding SEO.
VIDEO: What you need to know about Google’s latest update
Over the past week, Google issued a major update to its search algorithm, impacting the search rankings of Australian companies – here’s a look at how it impacts your business.
VIDEO: Remember to use your keywords
Jim Stewart analyses a new video from Google search associate Matt Cutts about the importance of using keywords.
VIDEO: Understanding Google Local Negative SEO
Negative SEO refers to a practice whereby a competitor can manipulate Google into forcing your site downward in search engine rankings – here’s why it could still be a problem.
VIDEO: The eCommerce SEO problem
This week, Jim Stewart delves into the world of ecommerce and reveals how to get the most out of your SEO strategy.
VIDEO: Get on top of AdWords changes
You may have missed it last week, but Google made an announcement about its AdWords policy.
VIDEO: Penguin Plus is coming
Jim Stewart delves into rumours about a possible Google algorithm change and explains what you need to know about it.
VIDEO: Decoding the Google cheat sheet
Jim Stewart examines Google's latest cheat sheet and uncovers the key details Google doesn't reveal.
VIDEO: The problem of “not provided” keywords
Finding the referring keyword is “not provided” is a growing problem in website analytics – but Jim Stewart has a solution.
VIDEO: The three SEO blunders you didn’t know about
It’s not just malicious websites that get hit with a drop in their search rankings – these honest SEO mistakes can lead to your search rankings tanking.
VIDEO: The business of backlinks
In this week’s video, Jim Stewart breaks down the business of backlinks and shows you how to evolve your strategy around Google’s crackdown.
VIDEO: Three SEO tips for a new website
This week Jim Stewart delves into the ins and outs of SEO when creating a totally new website.
VIDEO: The five-step SEO road map
Jim Stewart is back again with a five-step guide to making sure your SEO rankings are where you want them to be.
VIDEO: How to understand “structured data” and SEO
In this video, Jim Stewart explains an important SEO technique called “structured data”.
VIDEO: How to maintain your ranking during a redesign
Jim Stewart explains how to maintain your search engine ranking the next time you redesign your website.
VIDEO: Google Authorship: Everything you need to know
Jim Stewart explains what your business needs to do to make the most of Google Authorship.
VIDEO: The art-of Facebook Retargeting
Jim Stewart explains what your business needs to do to make the most of Google Authorship.
VIDEO: The best SEO lesson of the year
Here are Jim Stewart’s most popular SEO videos of 2012, including how to make the most of the Penguin update and why Fairfax’s new digital strategy might not succeed.
Google’s huge 2012 – and what to expect in 2013
This week, Jim Stewart takes a look at the year that was – and provides some tips on how to prepare for another huge year in 2013.
VIDEO: The four-step SEO audit
Jim Stewart goes over a four-step plan to make sure your website is up to speed when it comes to all things Google.
VIDEO: Google adds Gmail, calendar information to search
Google has started implementing all of your Gmail, Calendar and Google Drive information into search. Jim Stewart breaks down everything you need to know about the changes.
VIDEO: Learning from the Click Frenzy fail
Click Frenzy has taken over the web this week. Jim Stewart explores what went wrong with the massive online sale, and how you can avoid the same problems.
VIDEO: Cracking your competitors’ SEO strategy
Jim Stewart explains how to decipher your competitor's strategies and overtake their search ranking.
VIDEO: Your number one ranking may be seconds away
Google has made some significant changes to the way it displays site speed information, which could have a pretty big impact on your SEO.
VIDEO: Four ways to use Google trends in your search strategy
As Jim Stewart explains in this week’s video, Google Trends is more than a nifty tool – it can really help your overall search strategy.
VIDEO: Debunking the disavow link myth
There’s a lot of misinformation about “disavow” links and exactly what they are in. In this video, Jim Stewart lays down exactly what you need to know.
VIDEO: All you need to know about “negative SEO”
SEO experts have been saying for years that “negative SEO” is a reality – and now Google has actually confirmed this is the case.
VIDEO: Google’s stealth update – Penguin 2.0
You may have heard of the recent Penguin update that Google rolled out across its network. But did you know there’s been a second iteration of the algorithm change?
VIDEO: Understanding Google’s latest algorithm change
You may not have realised, but Google made a slight algorithm change last week – here's exactly what you need to know to make sure you stay on top.
VIDEO: Why I don’t agree with Google on SEO
Earlier this week, SmartCompany ran an interview with Google tech advocate Michael Jones about SEO practices. Here's why you should think twice about some of Jones’ points.
VIDEO: Getting abreast of search
Jim Stewart examines a big week in search, including Kate Middleton's run in with gossip mags, Apple's new iPhone 5 and protests over a video attacking Islam.
How to target searchers by location
In this video, Jim Stewart delves into how you can target users based on their region and offer them a slightly more personalised experience.
Penguin: A spammer’s worst nightmare
A new Google patent suggests the company might change its algorithm to detect when a website is using webspam to increase rankings.
How Google’s Penguin update will affect you
Matt Cutts announces another jarring and jolting Google Penguin update is imminent. Which backlink strategies are safe?
