Blog Entries for SEO Insights

VIDEO: Get your SEO ready for Penguin 2.0

jstewart@smartcompany.com.au — Wed, 22 May 2013 22:58:56 +0100

Google has announced that its big Penguin 2.0 update is coming.

This week, Jim Stewart runs through the three things you must do to prepare – or else your SEO will crash back down to Earth with a thud.

Jim Stewart is one of the country’s leading experts in search engine optimisation and his bu [...]

VIDEO: The top new SEO changes from Google

jstewart@smartcompany.com.au — Wed, 15 May 2013 22:54:59 +0100

Google is always changing up the rules regarding SEO, and for small businesses, it can be hard to keep up.

Thankfully Jim Stewart has all the changes under control. In this week’s video he details the top four changes regarding SEO you need to know about.

Jim Stewart is one of the country’s lead [...]

VIDEO: What you need to know about Google’s latest update

jstewart@smartcompany.com.au — Wed, 08 May 2013 22:48:41 +0100

Over the past week, Google issued a major update to its search algorithm, impacting the search rankings of Australian companies.

Jim Stewart explains some of the changes and how they could impact your business’ SEO rankings.

Jim Stewart is one of the country’s leading experts in search engine op [...]

VIDEO: Remember to use your keywords

jstewart@smartcompany.com.au — Wed, 01 May 2013 23:10:34 +0100

Google is keen on making sure webmasters know the best practices for getting ranked on the search engine.

In this week’s edition, Jim Stewart analyses a new video from Google search associate Matt Cutts about the importance of using keywords. Get cracking!

Jim Stewart is one of the count [...]

VIDEO: Understanding Google Local Negative SEO

jstewart@smartcompany.com.au — Wed, 17 Apr 2013 22:58:01 +0100

Have you ever heard the term, “negative SEO”? It refers to a practice whereby a competitor can manipulate Google into forcing your site downward in search engine rankings.

Today, Jim Stewart looks at Google Places, and why this practice may still be a problem.

Jim Stewart is one of the [...]

VIDEO: The eCommerce SEO problem

jstewart@smartcompany.com.au — Wed, 10 Apr 2013 22:53:34 +0100

Are you running an ecommerce site? Then your SEO is crucial to making sure you’re converting clicks into sales.

This week, Jim Stewart delves into the world of ecommerce and reveals how to get the most out of your SEO strategy.

Jim Stewart is one of the country’s leading experts in searc [...]

VIDEO: Get on top of AdWords changes

jstewart@smartcompany.com.au — Wed, 03 Apr 2013 21:52:26 +0100

You may have missed it last week, but Google made an announcement about its AdWords policy.

For any business using AdWords, one of the most popular forms of internet advertising in the world, it’s an essential update. Jim Stewart breaks down what you need to know.

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He ca [...]

VIDEO: Penguin Plus is coming

jstewart@smartcompany.com.au — Wed, 27 Mar 2013 22:00:32 +0100

There are more rumours appearing about a possible Google algorithm change.

Jim Stewart delves into the reports and figures out what exactly is going on, and what you need to know about it.

VIDEO: Decoding the Google cheat sheet

jstewart@smartcompany.com.au — Wed, 20 Mar 2013 22:22:50 +0100

Google has released its latest cheat sheet, a publication on the best way to search.

But Jim Stewart delves into what makes this release so interesting: what Google is revealing here, and what it isn’t.

VIDEO: The problem of “not provided” keywords

jstewart@smartcompany.com.au — Wed, 13 Mar 2013 21:49:18 +0100

Plenty of businesses have run into a problem where the dominant referring keyword in analytics is “not provided”.

This week, Jim Stewart breaks down the problem and guides you to solve it with some quick analytics wizardry.

[...]

VIDEO: The three SEO blunders you didn’t know about

jstewart@smartcompany.com.au — Wed, 06 Mar 2013 21:46:04 +0100

p>Every so often a business may find its Google rankings have been affected. Sometimes its because they did something wrong.

Sometimes its because they did something wrong. But as Jim Stewart points out in his video, the real reason is usually far less sinister – it’s because someone made a mistake:

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, [...]

VIDEO: The business of backlinks

jstewart@smartcompany.com.au — Wed, 27 Feb 2013 21:54:32 +0100

Google has spent a lot of the past year or two stamping out backlinks. But for many businesses, using paid backlinks is the only way they feel they can get traffic.

In this week’s video, Jim Stewart breaks down the business of backlinks and shows you how to evolve your strategy around Google’s crackdown:

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients inclu [...]

VIDEO: Three SEO tips for a new website

jstewart@smartcompany.com.au — Wed, 20 Feb 2013 21:46:47 +0100

Tweaking your existing website to maximise SEO potential is all well and good, but what about building a new one altogether?

This week Jim Stewart delves into the ins and outs of SEO when creating a totally new website:

VIDEO: The five-step SEO road map

jstewart@smartcompany.com.au — Wed, 13 Feb 2013 21:54:17 +0100

Jim Stewart is back again with a five-step guide to making sure your SEO rankings are where you want them to be.

With the year now in full swing, now’s a great time to give your search strategy a tune-up:

VIDEO: How to understand “structured data” and SEO

jstewart@smartcompany.com.au — Wed, 06 Feb 2013 22:01:17 +0100

In this week’s blog update, Jim Stewart explores the concept of “structured data” – an important type of SEO technique which allows Google to understand the context of your text. Stewart had the privilege of meeting Sir Tim Berners Lee this week, and as it turns out, Lee’s a big fan of the concept as well.

This is something every website operator needs to understand, so let Stewart explain all it is you need to know:

Jim Stewart is one of the country’s l [...]

VIDEO: How to maintain your ranking during a redesign

jstewart@smartcompany.com.au — Wed, 30 Jan 2013 22:03:25 +0100

Redesigning your website is an essential task required every few years. But tinkering around with your page can actually reduce your web rankings quite substantially.

Check out this week’s video by Jim Stewart to figure out how you can maintain your rankings even during a comprehensive redesign.

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 [...]

VIDEO: Google Authorship: Everything you need to know

jstewart@smartcompany.com.au — Wed, 23 Jan 2013 21:57:54 +0100

There’s been a lot of talk lately about Google Authorship, and the shift towards Google emphasising original content made by individuals.

In this week’s video, Jim Stewart breaks down everything you need to know about Authorship – and warns how to avoid mucking everything up by using PageRank.

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and [...]

VIDEO: The art-of Facebook Retargeting

jstewart@smartcompany.com.au — Wed, 16 Jan 2013 21:39:08 +0100

In this week’s blog, Jim Stewart explores the growing domain of Facebook advertising – and emphasises the key differences between the social network and Google when it comes to ads.

Facebook’s advertising platform will only become more important, especially as it pursues its new search strategy. Stewart breaks down everything you need to know.

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has [...]

VIDEO: The best SEO lesson of the year

jstewart@smartcompany.com.au — Wed, 19 Dec 2012 22:19:40 +0100

Jim Stewart is closing up shop for the Christmas holidays, but he’s not leaving you empty handed.

Here’s a wrap-up of Jim’s most popular stories of 2012, including posts on making the most of the Penguin update, and an analysis of why Fairfax’s new digital strategy might not succeed as well as originally thought.
Be sure to enjoy these videos – and maybe learn a little something – over the holidays!

Jim Stewart is one [...]

Google’s huge 2012 – and what to expect in 2013

jstewart@smartcompany.com.au — Wed, 12 Dec 2012 22:07:26 +0100

It’s been a massive year in SEO. This week Jim Stewart takes a look at the year that was – and provides some tips on how to prepare for another huge year in 2013.