Tony Douglas
News and interviews on Tony Douglas including trends, features, blogs and community conversations from an Australian business perspective.
Solving Australia’s innovation crisis
SmartCompany's roundtable brought together 17 entrepreneurs and experts to to identify the next 10 multi-billion dollar industries – and create an action plan for developing an entrepreneurial Australia.
20 start-up mistakes, and how to avoid them
Great businesses are born from hard times and innovations are spun from the need to do it better, cheaper, faster. Here are 20 misconceptions entrepreneurs make when launching a new product or venture – and some advice about what they should do at each st
52 entrepreneurs share their real life tips
Over our first year of existence, many of Australia’s best entrepreneurs generously shared tips, trends, ideas, leads and opportunities. So here are a few favourites from the zillion of tips from the SmartCompany community. There are 52 tips – one for eac
The right message
Tony Douglas, founder of strategic communications company Essential Media Communications and co-creator of the ACTU’s ‘Your Rights at Work’ ads, tells how he built his company to $5 million revenue by making two key strategic decisions and a big mistake.






