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Web 2.0 news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest web 2.0 news, trends and features and entrepreneur interviews about the web 2.0 industry. Or search for web 2.0 on SmartCompany. |
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Measuring your influence on social media may not tell the full story, expert warns Patrick Stafford A social marketing expert says businesses using social media tools to track their efficiency should only use them as a secondary tool and never rely on them to deliver accurate information. | Monday, 18 January 2010 |
Twitter reveals top search trends Patrick Stafford Industry expert says businesses should pay attention to the most popular search topics on Twitter in order to gain traffic. | Wednesday, 16 December 2009 |
The secrets behind Dell’s $US6.5 million Twitter strategy Patrick Stafford Social media experts say computer manufacturer Dell is able to achieve millions in sales through Twitter due to persistence and honesty. | Tuesday, 8 December 2009 |
YouTube executive says SMEs need to connect with consumers through video Patrick Stafford An industry expert says businesses should attempt to publish as much media content online in order to take advantage of growing consumer demand and innovative advertising structures. | Tuesday, 8 December 2009 |
Social media opens SMEs to legal problems with defamation: Legal expert Patrick Stafford Legal expert says a number of companies are holding back from joining the social media frenzy due to the legal difficulties these networks cause. | Tuesday, 8 December 2009 |
Apple acquires streaming music service Lala Patrick Stafford Apple acquires Lala, with the purchase focusing on the company’s engineering talent in an attempt to expand its iTunes software. | Monday, 7 December 2009 |
Is Facebook preparing for an IPO? Patrick Stafford Despite mounting speculation Facebook is preparing for an IPO, a company spokesperson denies this will occur anytime soon. | Thursday, 26 November 2009 |
Australian crowdsourcing site DesignBay acquires US rival DesignCrowd Patrick Stafford Online design marketplace DesignBay acquires and merges with US crowdsourcing website DesignCrowd in order to expand its business overseas. | Wednesday, 25 November 2009 |
Twitter finally making revenue but no IPO in sight Patrick Stafford Twitter co-founder Biz Stone rules out sale of the site, despite the fact is it finally making revenue from companies that have paid to index “tweets”. | Tuesday, 24 November 2009 |
News Corp, Microsoft challenge Google with new deal Patrick Stafford Microsoft and News Corp are reportedly in talks to become allies in the fight against Google, with the possibility of removing news content from the company’s search results. | Tuesday, 24 November 2009 |
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Astronauts update Twitter from the International Space Station Patrick Stafford A new software upgrade from NASA has allowed astronauts to update their Twitter feeds while in service. | Tuesday, 26 January 2010 |
Journalists locked away with Twitter, Facebook Patrick Stafford A group of journalists are locking themselves away in a farmhouse with the ability to access only Facebook and Twitter in order to discover the effectiveness of news spread through social media. | Sunday, 24 January 2010 |
New site monitors your online shopping Patrick Stafford The rise of social networks has made internet users more aware of their privacy than in the past, but one new start-up actually goes against this trend by displaying a user's online retail movements. | Sunday, 24 January 2010 |
Bill Gates joins Twitter Patrick Stafford After quitting social network Facebook after being swamped with friend requests, Microsoft founder Bill Gates has rejoined the site. | Wednesday, 20 January 2010 |
Chrome now third most popular browser Patrick Stafford New figures show Google's Chrome browser has been growing in popularity and may even have taken over Apple's Safari to become the third most popular web browser. | Wednesday, 16 December 2009 |
Facebook privacy settings come into effect Patrick Stafford Facebook's new privacy settings, announced by founder and chief executive Mark Zuckerberg last week, have come into effect with users prompted to update their accounts. | Thursday, 10 December 2009 |
Telstra releases Facebook updates via SMS Patrick Stafford Telstra has released a new feature allowing its mobile customers to receive Facebook notifications via text messages. | Wednesday, 9 December 2009 |
Facebook updates privacy controls... again Patrick Stafford Facebook founder Mark Zuckerberg has announced new privacy controls in a company blog post as part of the company's reshaping of its user security interface. | Friday, 4 December 2009 |
Sending packages on social networks with SendSocial Patrick Stafford A new business now allows users on social networks to send packages to other users by only providing the recipient's profile name, user ID or email address. | Wednesday, 2 December 2009 |
Sending packages on social networks with SendSocial Patrick Stafford A new business now allows users on social networks to send packages to other users by only providing the recipient's profile name, user ID or email address. | Monday, 30 November 2009 |
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Tweet your way to marketing success Patrick Stafford SMEs take note: Twitter is no longer a gimmick, it's a full-blown marketing tool, and these 15 companies have proven just how lucrative it can be. | Monday, 3 August 2009 |
The manager’s guide to social media David Braue Smart managers can tap into the social media to engage with employees and protect their company's reputation. | Wednesday, 24 June 2009 |
Bread, milk, internet: ISPs become essential Robert Bryant It didn't take long for the internet to take on near life-staple status, and the internet service providers have been riding the e-wave. But satisfying the growing pent-up demand for fast web access will sort the future winners from the also-rans. | Tuesday, 3 February 2009 |
The growing power of Facebook Josh Catone Social networking sites know a lot about you – and with all that information at their fingertips, coupled with the fact that people ‘get’ how it all works, it is a value proposition that is begging to be monetised. | Thursday, 22 January 2009 |
Online in a downturn – the top 20 trends Amanda Gome After almost a decade of strong growth, the online sector faces its first major recesson. The experts are bracing for a tough year, but some products and services will still thrive. We outline the top 20 trends that every business owner needs to come to grips with. | Wednesday, 21 January 2009 |
Outlook 2009: What smart companies must do now In a special end-of-year discussion, SmartCompany editor James Thomson and publisher Amanda Gome take a look at the trends and opportunities that we will emerge in 2009, which promises to be a difficult but exciting year. | Thursday, 18 December 2008 |
10 ways to spy on your competitors Knowledge is power, and to level that playing field a little more (or gain an advantage) here are 10 tools to put you ahead of the curve. JOSH CATONE | Friday, 12 December 2008 |
How Twitter will change your business Ever wondered how to advertise, communicate directly with customers and keep abreast of your competition, all at the same time? Social networking website Twitter could be the answer. PATRICK STAFFORD reveals the tips and traps of this hot new online tool. | Wednesday, 10 December 2008 |
Life after Hitwise What does an entrepreneur do after he sells his successful company? Adrian Giles, the well known founder of Hitwise, is reinventing himself as an angel investor. He talks to AMANDA GOME | Tuesday, 9 December 2008 |
Furniture sells online Dean Ramler is not only proving that people do buy furniture online but is building a successful business around it. By PATRICK STAFFORD | Thursday, 27 November 2008 |
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Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
A start-up with style Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008 |
Online job giant SEEKs to adapt Amanda Gome Seek founder Paul Bassat speaks to AMANDA GOME about the direction his business must take to continue on its enviable growth path. | Tuesday, 19 February 2008 |
Internet pioneer on new web trends Amanda Gome Lloyd Ernst had an early start on the web, and has learnt how to achieve growth the hard way. He talks to AMANDA GOME about future web directions and what’s in the pipeline. | Thursday, 24 January 2008 |
Social central Jacqui Walker Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch talk to JACQUI WALKER about web trends and priorities for the future. | Tuesday, 18 December 2007 |
Social central Jacqui Walker Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch tolk to JACQUI WALKER about web trends and priorities for the future. | Thursday, 13 December 2007 |
Trend master Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Monday, 10 December 2007 |
Like minds, like links Amanda Gome Fiona Boyd co-found Artshub, and has taken the lessons she learnt there to a new collector social networking site (with collection exchange capabilities) called CollectZing.com. She talks to AMANDA GOME. | Wednesday, 7 November 2007 |
Trend master Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Friday, 2 November 2007 |
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