Web 2.0


Web 2.0 news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest web 2.0 news, trends and features and entrepreneur interviews about the web 2.0 industry.

Or search for web 2.0 on SmartCompany.


Trends


Google chief Eric Schmidt confirms war for talent
Patrick Stafford Google chief executive Eric Schmidt has confirmed the company is in a war for talent, and is hiring hundreds of new employees every week. | Tuesday, 16 November 2010

Facebook steps up third party app controls
Patrick Stafford Social networking giant Facebook says it has taken more steps to ensure that third-party applications do not share user information with advertising companies. | Monday, 1 November 2010

Disney buys social gaming company for $US763.2 million
James Thomson The rapidly-growing social gaming sector has received a boost with The Walt Disney Company buying market leader Playdom for $US763.2 million. | Wednesday, 28 July 2010

Myspace plans relaunch
James Thomson News Corporation’s struggling social networking site MySpace plans to “go younger, go youthful” in a major redesign, News Corp’s chief digital officer Jon Miller. | Tuesday, 27 July 2010

Facebook urged to add panic button
Patrick Stafford A child protection agency based in Britain has recently held talks with social networking giant Facebook in order to convince them to add a type of “panic button” in order to protect children from stalkers. | Tuesday, 13 April 2010

Facebook to release location-based services
Patrick Stafford Social networking giant Facebook will soon unveil location-based services similar to those offered by internet search leader Google. | Wednesday, 10 March 2010

Astronauts update Twitter from the International Space Station
Patrick Stafford A new software upgrade from NASA has allowed astronauts to update their Twitter feeds while in service. | Tuesday, 26 January 2010

Journalists locked away with Twitter, Facebook
Patrick Stafford A group of journalists are locking themselves away in a farmhouse with the ability to access only Facebook and Twitter in order to discover the effectiveness of news spread through social media. | Sunday, 24 January 2010

New site monitors your online shopping
Patrick Stafford The rise of social networks has made internet users more aware of their privacy than in the past, but one new start-up actually goes against this trend by displaying a user's online retail movements. | Sunday, 24 January 2010

Bill Gates joins Twitter
Patrick Stafford After quitting social network Facebook after being swamped with friend requests, Microsoft founder Bill Gates has rejoined the site. | Wednesday, 20 January 2010

News


Location-based app Roamz launches after raising $3.5 million
Oliver Milman Roamz, an Australian social media-driven location-based app, has debuted in California today after securing more than $3.5 million in funding prior to launch. | Monday, 17 October 2011

Facebook raises $US1.5 billion - but says it has nothing to spend it on right now
James Thomson Facebook has $US1.5 billion in fresh capital to play with. Now it needs something to spend it on. | Sunday, 23 January 2011

Facebook users warned to remove phone numbers, addresses from profiles after social network gives more freedom to third-party apps
Patrick Stafford Facebook has come under fire for a new policy that allows third-party application developers to gain access to users’ addresses and phone numbers. | Monday, 17 January 2011

LinkedIn tipped to float in first quarter, Facebook could IPO in 2012
Patrick Stafford LinkedIn is reported to have appointed investment banks and advisers to assist with an initial public offering that could occur as early as the first quarter of 2011. | Friday, 7 January 2011

SMEs yet to be convinced on social media, more than half don’t bother: Survey
James Thomson A new survey shows 56% of small and medium businesses have no intention of using social media in their companies. | Thursday, 30 September 2010

Measuring your influence on social media may not tell the full story, expert warns
Patrick Stafford A social marketing expert says businesses using social media tools to track their efficiency should only use them as a secondary tool and never rely on them to deliver accurate information. | Monday, 18 January 2010

Twitter reveals top search trends
Patrick Stafford Industry expert says businesses should pay attention to the most popular search topics on Twitter in order to gain traffic. | Wednesday, 16 December 2009

The secrets behind Dell’s $US6.5 million Twitter strategy
Patrick Stafford Social media experts say computer manufacturer Dell is able to achieve millions in sales through Twitter due to persistence and honesty. | Tuesday, 8 December 2009

YouTube executive says SMEs need to connect with consumers through video
Patrick Stafford An industry expert says businesses should attempt to publish as much media content online in order to take advantage of growing consumer demand and innovative advertising structures. | Tuesday, 8 December 2009

Social media opens SMEs to legal problems with defamation: Legal expert
Patrick Stafford Legal expert says a number of companies are holding back from joining the social media frenzy due to the legal difficulties these networks cause. | Tuesday, 8 December 2009

Features


How to defend your online reputation
Brad Howarth Protecting your online reputation requires vigilance, planning and a willingness to engage with your detractors. | Wednesday, 19 January 2011

Tweet your way to marketing success
Patrick Stafford SMEs take note: Twitter is no longer a gimmick, it's a full-blown marketing tool, and these 15 companies have proven just how lucrative it can be. | Monday, 3 August 2009

The manager’s guide to social media
David Braue Smart managers can tap into the social media to engage with employees and protect their company's reputation. | Wednesday, 24 June 2009

Bread, milk, internet: ISPs become essential
Robert Bryant It didn't take long for the internet to take on near life-staple status, and the internet service providers have been riding the e-wave. But satisfying the growing pent-up demand for fast web access will sort the future winners from the also-rans. | Tuesday, 3 February 2009

The growing power of Facebook
Josh Catone Social networking sites know a lot about you – and with all that information at their fingertips, coupled with the fact that people ‘get’ how it all works, it is a value proposition that is begging to be monetised. | Thursday, 22 January 2009

Online in a downturn – the top 20 trends
Amanda Gome After almost a decade of strong growth, the online sector faces its first major recesson. The experts are bracing for a tough year, but some products and services will still thrive. We outline the top 20 trends that every business owner needs to come to grips with. | Wednesday, 21 January 2009

Outlook 2009: What smart companies must do now
In a special end-of-year discussion, SmartCompany editor James Thomson and publisher Amanda Gome take a look at the trends and opportunities that we will emerge in 2009, which promises to be a difficult but exciting year. | Thursday, 18 December 2008

10 ways to spy on your competitors
Knowledge is power, and to level that playing field a little more (or gain an advantage) here are 10 tools to put you ahead of the curve. JOSH CATONE | Friday, 12 December 2008

How Twitter will change your business
Ever wondered how to advertise, communicate directly with customers and keep abreast of your competition, all at the same time? Social networking website Twitter could be the answer. PATRICK STAFFORD reveals the tips and traps of this hot new online tool. | Wednesday, 10 December 2008

Life after Hitwise
What does an entrepreneur do after he sells his successful company? Adrian Giles, the well known founder of Hitwise, is reinventing himself as an angel investor. He talks to AMANDA GOME | Tuesday, 9 December 2008

Entrepreneur Zone


Digital directions
Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008

A start-up with style
Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008

Digital directions
Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008

Online job giant SEEKs to adapt
Amanda Gome Seek founder Paul Bassat speaks to AMANDA GOME about the direction his business must take to continue on its enviable growth path. | Tuesday, 19 February 2008

Internet pioneer on new web trends
Amanda Gome Lloyd Ernst had an early start on the web, and has learnt how to achieve growth the hard way. He talks to AMANDA GOME about future web directions and what’s in the pipeline. | Thursday, 24 January 2008

Social central
Jacqui Walker Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch talk to JACQUI WALKER about web trends and priorities for the future. | Tuesday, 18 December 2007

Social central
Jacqui Walker Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch tolk to JACQUI WALKER about web trends and priorities for the future. | Thursday, 13 December 2007

Trend master
Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Monday, 10 December 2007

Like minds, like links
Amanda Gome Fiona Boyd co-found Artshub, and has taken the lessons she learnt there to a new collector social networking site (with collection exchange capabilities) called CollectZing.com. She talks to AMANDA GOME. | Wednesday, 7 November 2007

Trend master
Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Friday, 2 November 2007
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