How do I create a Facebook fan page for my business?
Friday, 02 October 2009
Those Facebook fan pages look great, but how do I create a custom one for my business?  ...

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How Bing can make your business better
Thursday, 13 August 2009
  Not even six months ago, search engine experts dismissed suggestions that Microsoft's new search engine, Bing, could ever challenge Google. Now, those same experts have admitted they were wrong.  ...

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Inside the new Google search - how you need to adapt
Tuesday, 19 May 2009
Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categories.  ...

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12 tips for generating leads in a downturn
Tuesday, 21 April 2009
The secret to surviving and thriving in a downturn is continuing to pick up new business - so that reduced orders, failed clients and slow payers do less damage to the business.   ...

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Are your employees damaging your reputation via social media sites?
Monday, 20 April 2009
Businesses must get over the idea that social networking sites are just for young people and realise that employees using these sites may be damaging the company's brand, says James Griffin, founder of online risk management group SR7, says    ...

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Companies scramble to monitor social media after Domino's incident
Friday, 17 April 2009
Online reputation experts say the recent incident involving two Domino's employees un-hygienically handling customers' food and posting the results on YouTube will force companies to increase their monitoring of social networking sites.  ...

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Online marketing: the latest tips and trends
Tuesday, 24 March 2009
It's the great downturn dilemma - as times get tough and cash gets tight, the temptation to cut back on your online marketing efforts gets bigger every day. Stop right there.  ...

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Energise your enterprise
Friday, 29 August 2008
Keeping on top of trends on the web is essential to keep your business bubbling along. CHRIS THOMAS ...

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Some fine e-commerce examples
Friday, 22 August 2008
Sometimes it’s a good idea to step back, smell the roses and have a look to see what your competitors and other industry websites are up to. CHRIS THOMAS ...

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Festival season for business owners begins
Tuesday, 01 July 2008
The festival season for business owners has begun. The Victorian Government kicks off festivities today with the launch of the Energise Enterprise 08 Event guide. ...

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Maximising your conversions
Friday, 09 May 2008
AB split testing of your websites page head, images and call-to-action methods can help you improve your conversions. CHRIS THOMAS ...

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Websalad’s recipe for conversion
Wednesday, 07 May 2008
Traffic, number of clicks, and search rankings are not enough anymore. Jason West’s company Websalad specialises in two hot areas in online marketing – conversion and reputation management. He tells AMANDA GOME his secrets. ...

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