News and interviews on Witchery including trends, features, blogs and community conversations from an Australian business perspective.
Monday, 22 November 2010
Many retailers have adjusted their marketing communication strategies to adopt some interesting and effective short-term tactics.
Thursday, 18 March 2010
A major marketing mistake can cost a brand dearly. We look at some high profile marketing gaffs and explain how your company can avoid following suit.
Tuesday, 09 March 2010
Constantly testing your business is not being paranoid. It's essential. Get to know how healthy your business is, beyond the balance sheet.
Thursday, 10 December 2009
New research by CommSec economist Craig James shows Generation Y has taken over as the most dominant demographic group in Australia.
Tuesday, 13 October 2009
The recovering economy is set to tempt a number of companies to float in the next six months, with property group Investa and retail group Ascendia set to hit the stock exchange in big floats.
Tuesday, 21 July 2009
Ever thought of hiring an actor to talk about your brand? It pays to think outside the square when trying to attract customers.
Thursday, 18 December 2008
Australian businesses should consider expanding into Britain or using it as a springboard into Europe, despite the country’s deep recession, a senior Austrade official says.
Friday, 12 December 2008
The economic crisis is nothing new for Witchery and Mimco chief executive Iain Nairn, who has weathered two downturns in the last three decades. While he predicts tougher times ahead, the retailer believes the fashion group has the strategy to survive and
Friday, 21 November 2008
Any Australian retailer feeling smug about the rushed retreat of US giant JC Penny from the local market after just two months should think again.
Friday, 25 July 2008
David Jones has entered into long-term department store exclusive supply agreements with 50 new brands and designers across all key categories.
Friday, 18 July 2008
It’s been another big week in business and just in case you’ve spent the week trying to figure out how your iPhone works, we’ve picked out the winners and losers.
Thursday, 17 July 2008
Witchery, Target and JAG pay up for copyright infringements
Monday, 07 April 2008
Retail entrepreneurs who made a killing
Tuesday, 18 September 2007
The latest accessory among the ranks of Australia’s wealthiest entrepreneurs? A ‘For Sale’ sign. What has spurred the big sell-off? JAMES BENNETT reports.
Thursday, 23 August 2007
Amanda Briskin is a true innovator. She started Mimco 11 years ago with $5000 and a design for two handbags and just sold the company for $45 million. She bucked the norm many times while building her handbag and accessories company and now tells Amanda G
Monday, 13 August 2007
Market rebounds, but wobbles to continue... Labor unfair dismissal exemption?... Mimco sold to Wesfarmers... Gen-Ys need skill injection... Franchise CEO goes to retailers... Labor tax help for housing... R&D concessions... New RBA hints
Monday, 16 July 2007
Short of the dream lottery win, breaking into the ranks of the mega-rich seems unattainable. But the stinking rich have betrayed clues to their success – consistent traits that we can learn from. Here are the top 10. By JAMES BENNETT