YouTube
News and interviews on YouTube including trends, features, blogs and community conversations from an Australian business perspective.
How to use video to market your businessTuesday, 03 May 2011
Businesses have been told for years they need to spruce up their websites with high-quality pictures and other material to increase their sales, but there's one element that's becoming more important than ever – videos. ...
Top social media campaigns & what you can learn from them
Thursday, 13 January 2011
This article first appeared August 10, 2010. Social media is a great business tool, but how many companies are actually using it well? ...
Australia’s 25 top business blogs
Thursday, 06 January 2011
This article first appeared September 14, 2010. While Facebook and Twitter might hog the social media headlines, the humble blog remains a much-loved communication tool for many Australian business people. ...
Google’s growth model is broken: Tony Faure
Tuesday, 07 December 2010
Groupon's apparent decision to rebuff a $6 billion takeover from Google begs many interesting questions, the answers to which will determine how the digital landscape looks a few years from now. If Google cannot acquire the companies that will fuel 'hyper' ...
Groupon rejects Google takeover, will consider an IPO in 2011
Monday, 06 December 2010
Group buying giant Groupon has reportedly walked away from negotiations with Google regarding a $6 billion acquisition offer, with the fast-growing tech company apparently considering an IPO in 2011 instead. ...
13 tips to getting more “likers” on your Facebook page
Thursday, 02 December 2010
This question is asked a lot, so below I have put a list of tips and ideas that you can use to increase the traffic to your page: ...
Regular ‘snippets’ of info the new key to promotional success
Wednesday, 01 December 2010
Love it or hate it, one thing about the internet is that it's fundamentally changed the way we communicate. ...
Giving Zuckerberg permission
Thursday, 18 November 2010
When you've had a movie made about you, like Facebook founder Mark Zuckerberg has, it's no surprise that every word you say is going to be heavily scrutinised. ...
How to stay ahead in Google's brave new SEO world
Tuesday, 16 November 2010
Six short weeks. That's all it took for Google to completely change the SEO landscape for Australian SMEs. ...
YouTube hits 35 hours uploaded every minute
Monday, 15 November 2010
YouTube has said users are now uploading more than 35 hours of video every minute, just weeks after the site counted its one billionth subscriber. ...
Ten lessons for SMEs from Australia's web usage boom
Friday, 12 November 2010
Small businesses can no longer ignore the signs pushing them towards operating online, with new figures from the Australian Media and Communications Authority showing even the most infrequent surfers are spending at least one hour a day, every day on the internet. ...
New web program offers reprieve for late-night posts
Wednesday, 10 November 2010
A new software program has been developed that allows users to delete posts made on social networks such as Facebook during late night, drunken browsing sessions. ...
Total online ad spending grows 23% in September quarter, video tipped as next growth category
Monday, 08 November 2010
Online advertising spending increased by 23% during the September quarter to reach $571.75 million, with expenditure now correcting itself following a slowdown during the financial crisis, according to the latest IAB Online Advertising Expenditure Report. ...
Yahoo links up with social media
Friday, 29 October 2010
Search giant Yahoo has attempted to move deeper into social media, by integrating its email service with networks such as Facebook and Twitter. ...
How to advertise on Facebook
Thursday, 21 October 2010
As usual, the big end of town has been the first to embrace one of the newest advertising strategies – social media advertising. ...
The 10 next social media trends
Thursday, 14 October 2010
Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small businesses used social media to promote their business, while 56% ...
Why email is dead to Gen Y
Tuesday, 12 October 2010
Young people are increasingly shunning email, with a new report predicting that the medium will soon be 'dead' as a method for businesses to reach the youth market. ...
Top brands must start creating content to reach Gen Y, new study suggests
Monday, 11 October 2010
Small businesses must start using experiential marketing to connect with younger shoppers and start focusing their budgets on producing more content online, new research from the Lifelounge Group reveals. ...
Ten MORE ways to take advantage of the strong Australian dollar
Friday, 08 October 2010
The Australian dollar has reached a 27-year high at US99 cents and smart companies need to be looking at what they can do to take advantage of new opportunities now available to them. ...
How to get free video on your site
Friday, 01 October 2010
Video is the new black in eCommerce and some sites are even going 3D to show off their products. ...
