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SMEs are the drivers of the real economy, comprising 50% of Australia's GDP, and jobs for more than 70% of employees. We think you are awesome.

Here's what you need to know about the Crumbl ordeal dominating your social media feeds, and what enterprises can learn from the situation.

Nandeeta Maharaj’s entrepreneurial journey began with a simple yet powerful idea: to leverage the power of commerce to create positive social change. With a background in corporate marketing, she had always wanted to contribute more to creating a better society but was unsure of how to make the biggest impact until by chance she came across the social enterprise model.