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The decoy effect: How to nudge customers towards a more profitable option
The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.
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Labour-hire worker wins $140,000 in compo from host employer after falling down elevator shaft
A labour-hire worker successfully established that a host employer’s negligence caused him to sustain an injury to his left knee.
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Decision pending: Mental health concern as mortgage brokers face uncertain future
NAB has set up a mental health hotline for stressed brokers, but not everyone is a fan, with one broker rubbishing the move.
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Sydney startup GoFar raises $1.3 million for IoT tech that will improve your driving
Internet of Things connected-car startup GoFar has secured $1.3 million in funding as it strive to iron out everyday annoyances for Aussie drivers.
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Strategy
Details, details, details: When communication fails, peoples’ experience is the casualty
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Productivity
Seven ways we sabotage ourselves, and how to turn it around
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Startup News & Analysis
Beyond CSR: Five interesting social enterprise startups joining Impact Academy’s 10th accelerator cohort
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Startup Advice
How to avoid pulling a Google and copping a $80 million fine for data misuse
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Partner Content
Four simple steps to nailing your customer feedback process
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Politics
Government backs small biz justice reform as Labor moves on ‘double dipping’ for casual workers
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Retail
“Hypocrisy”: Fashion retailer slammed after PETA pressure causes wool clothing backflip
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Finance
Bank watchdogs on notice: What does the royal commission mean for small business lending?
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Branding
Own it: The 10 things you need to do to manage your personal brand
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Sales
Rampant consumerism changed how we do business — here’s how we change the future
Upcoming Events
KPMG Enterprise Business of Family Master Class Series
Date: Feb 2019 - Feb 2020 Location: Capital cities
Contributors
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Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
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How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
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The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
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From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
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Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
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Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
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Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder
Columnists
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Timing property markets: Should investors wait for the 'right time' to buy? Michael Yardney Property
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Avoiding loss aversion: How managing expectations can bring better "parformance" to the fore Bri Williams Behavioural economics
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A talk-show host, a musician and a philanthropist: How these three women built their powerful tribes Fi Bendall Digital strategy
ROYAL COMMISSION
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“I have kids”: Mortgage brokers could lose 75% of income as royal commission reality sets in
Independent mortgage brokers say they will be driven out of business by an impending overhaul of their industry sparked by banking royal com…
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Finance
Hayne balks at calls for SME-lending reform and deputises ASIC as code cop
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Finance, Startup News & Analysis
A cultural war: What Hayne’s report means for fintechs, accountants and small-business lending
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Finance
What went wrong and why? Six questions the big four need to answer to regain public trust
