As one of Private Media’s signature publications, SmartCompany (and its sister publication, StartupSmart) has established itself, over more than ten years, not only as Australia’s leading publication for SMEs, entrepreneurs and business news and advice, but as a valuable and highly targeted commercial opportunity for advertisers in the B2B space.
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How we can help you reach your audience
Content ideation and creation
We are the authority on SMEs and entrepreneurs: what motivates them, drives them, what makes them tick, and we have deep research to back it up. We interact with them constantly, delivering new stories and resources every working day.
We apply the same approach to creating and distributing content when working with our commercial partners as we do with all our editorial content, mastering the balance between journalistic content and distribution platform.
We work with you to understand exactly what you want to achieve: who you want to reach; the messages you want to communicate; how you want people to respond, and how we’ll measure that response.
From articles and webinar series to events and comprehensive content marketing strategies, we’ll design bespoke and engaging content specifically for your target market and distribute and amplify that content via paid, owned and earned media.
Display and EDM Packages
We also offer a range of display offerings for desktop and mobile, and are happy to explore solutions in this space that best address the problem you’re wanting to solve.