Over the last few years we have been used to hearing comments such as ‘credit is necessary’. And now we hear industry leaders talk about the…

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” Amir Kassaei, chief…

“Those who believe that the route must remain fixed don’t get very far. Those who believe that the destination must remain fixed change th…

“In sales, a referral is the key to the door of resistance.”

– Bo Bennett

In the United States, word-of-mouth research company Ke…