Bri Williams
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because according to chief executive officer Michael …
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to …
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort
When I was learning to drive a manual car, my father kept telling me to find the balance point: this seemingly mythical sweet spot where the…
Avoiding loss aversion: How managing expectations can bring better “parformance” to the fore
Does labelling a hole par four or five change golfer performance?
Through a quirk of United States’ Golf Administration (USGA) decision…
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
Alongside the current decluttering and unfu*king ourselves craze sits the perennial issue of prioritisation.
It’s something we grapp…
From Australia Day to My Health Record: Why people reject change
In January we experienced two public debates that reinforced the essential equation when influencing people to change behaviour — what the…
You’ve been served: Three things businesses can learn from the Australian Open
With the Australian Open heading toward the finals, there are three business lessons from tennis I’d like to share.
1. Tennis umpires wea…
A year’s worth of insights: A 2018 guide to behavioural economics
One of the things I love most about writing for SmartCompany is it allows me to think about how behavioural techniques may be applied across…
The science of menu design
Attempts to influence are all around us. Take your local café or restaurant, for example. They need to get customers to order high margin f…
The most difficult person of all: A guide to shaking your own bad habits
Dealing with difficult people is hard enough, but what if the most difficult person to deal with is you?
If ever you’ve failed to reali…
