Bri Williams
You’ve been served: Three things businesses can learn from the Australian Open
With the Australian Open heading toward the finals, there are three business lessons from tennis I’d like to share.
1. Tennis umpires wea…
A year’s worth of insights: A 2018 guide to behavioural economics
One of the things I love most about writing for SmartCompany is it allows me to think about how behavioural techniques may be applied across…
The science of menu design
Attempts to influence are all around us. Take your local café or restaurant, for example. They need to get customers to order high margin f…
The most difficult person of all: A guide to shaking your own bad habits
Dealing with difficult people is hard enough, but what if the most difficult person to deal with is you?
If ever you’ve failed to reali…
“All roads lead back to influence”: How to future-proof professional jobs
Those in professional service roles have been largely sitting on the sidelines until now, watching as retail, customer service and warehousi…
Four simple changes that will make you more productive
Everyone has the same 24 hours in a day, right?
Yes, but how productive you are inside these hours depends on a variety of factors.
I…
Can you imagine a stress-free work day? Effortless influence in three simple steps
Five minutes to design the logo.
Two years to convince her clients to use it.
In 1998, as renowned graphic designer Paula Scher sat l…
Overcoming paralysis and fear: How to get staff to do what you want — part two
In my last article, I delved into why staff don’t bother to do what you ask and the problem of apathy. Instead of relying on motivation or…
Overcoming apathy: How to get staff to do what you want — part one
‘Why don’t staff just do what they’re paid to do?’
‘Sometimes I feel like their parent rather than a boss.’
‘It’s exhausting con…
Doughnut or salad? How the ‘busyness cult’ impacts what people buy
Should you remind your customers how busy they are?
This was the topic explored by researchers Kim, Wadhwa and Chattopadhyay, who were in…
