A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.

When it comes to designing habit-building products for your customers, the secret you may have overlooked is this: helping them fail.

While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.

The reality is that when staff tell you they’re not feeling informed by your communications, it's usually a problem of perception.

Employers can often sweat over the "what" aspect of an employee reward, without considering the "when". Behavioural science expert Bri Williams explains why this shouldn't be overlooked.

Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?

These small refinements to your business will have a big impact on your customer experience.

It’s no surprise that how you treat your customers is key to gaining and retaining them. What is a surprise is that so many businesses are getting the basics wrong.

As consumers prepare to emerge, blinking into the post-lockdown light, what changes can we expect and how different will things be? Here’s how to get your business ready.

In a crowded market where you need to get creative to attract customers, awards can provide a healthy ROI — if you leverage them well.