The Ostrich effect: How burying bad news can negatively affect your workplace The tendency to stick our heads in the sand and avoid bad news is not only ineffective, but can also have negative impacts on your business.
Tired and cranky? Here’s why COVID-19 is sapping your energy You might be feeling more tired than usual at the moment. Understandable if you are working harder than ever, but what if you aren’t?
Empty supermarket shelves and the power of scarcity: How to harness it in your business to compel action In light of empty supermarket shelves across the country, there’s no better time to talk about the power of fear and what it means for your business.
Should you pull a Kaufland and ditch your big, expensive project? Kaufland has cancelled its plans to dominate Australian retail. The easy thing would have been to keep to its plans. The harder thing was to walk away.
Why an app with one million users failed Carrot Rewards, a mobile app that spruiked its use of behavioural economics to engage 1.1 million users, filed for bankruptcy this year.
Throw mindfulness in the bin and adopt mindlessness instead Expecting to self-police your lifestyle might last a day, maybe a few days, but pretty soon you will get bored and forget why you were bothering.
Gift cards and shopping bags: Why customers don’t always behave in the way you’d expect Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave.
How to (and not to) write an effective email Do you write annoying emails? Do you receive them? The reality is, a poorly written email irritates both the recipient and the sender.
How to stay motivated when projects are no longer shiny and new Whether you are running a project for work or trying to change personal habits, the challenge is to survive the bit after the start.
Struggling to sell your product? There are three problems with your approach Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
