Bri Williams
Future retrospection: Reach your goals by thinking backwards
“I still don’t have all the answers. I’m more interested in what I can do next than what I did last.” — Charlie Sheen
It’s fair …
An introvert’s guide to public speaking
You can’t hide forever. Somewhere along the line you are going to be given the opportunity to present in public.
While some people can…
How to ask questions to get the response you want
Here’s a question. How would you feel about reducing the voting age from 18 to 16? Or what about giving 16 and 17 year olds the right to v…
Desktop or mobile? How customers are influenced by the device they use
Consumer usage trends point to a user preference for mobile. But when trying to convince customers to buy, is desktop more important?
In …
Where we’ve gone wrong in influencing customer behaviour
“(Queen) Victoria had chosen to wear white mostly because it was the perfect colour to highlight the delicate lace — it was not then a …
Late fees vs on-time discounts: Which drives more effective behaviour?
The Sydney city council has done something very un-council like recently — it’s scrapped fines for late library book returns. And to th…
How to re-set yourself and still achieve your goals for 2017
I don’t know about you, but I find people can be kind of antsy this time of year. As people in the Southern Hemisphere come out of winter …
A better product isn’t always the answer
There have been some epic product battles waged over the years. Think VHS versus Beta, DVDs versus Blu-ray, iOs versus Android, Marvel versu…
How to use the Salviati approach to business growth
What you notice most about the Salviati world map is what it doesn’t depict. Created in Spain around 1525 and named in honour of a cardina…
What nervous shoppers pay attention to
Does uncertainty change how customers make decisions? Yes, according to recent research that found people were more likely to rely on feelin…
