Bri Williams
Strategy
Why an app with one million users failed
Carrot Rewards, a mobile app that spruiked its use of behavioural economics to engage 1.1 million users, filed for bankruptcy this year.
Productivity
Throw mindfulness in the bin and adopt mindlessness instead
Expecting to self-police your lifestyle might last a day, maybe a few days, but pretty soon you will get bored and forget why you were bothering.
Strategy
Gift cards and shopping bags: Why customers don’t always behave in the way you’d expect
Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave.
Networking
How to (and not to) write an effective email
Do you write annoying emails? Do you receive them? The reality is, a poorly written email irritates both the recipient and the sender.
Managing
How to stay motivated when projects are no longer shiny and new
Whether you are running a project for work or trying to change personal habits, the challenge is to survive the bit after the start.
Sales
Struggling to sell your product? There are three problems with your approach
Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
Leadership
Deadwood floats: How to survive an incompetent leader
If you are a diligent, reliable worker being lead by a bumbling fool, here are some realities I’ve observed and tips on how to survive.
Marketing
Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Finance
Temporal landmarks: Why science says 1 July is a special date
1 July is a special time on the Australian calendar. Here are some tips to help you get the most out of the new financial year opportunity this time around.
Business Advice
