Bri Williams
The Zorro technique: How to sway someone to change their opinion to align with yours
Most of the techniques I talk about deal with subconscious influences on behaviour — how the time of day impacts who gets out of jail or …
The birdbath principle: Attracting customers by reducing fear
If you’ve noticed customers baulking at the entrance to your store, abandoning your online process, or avoiding contract discussions, it c…
How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour
Replacing a hot water service because there were too many buttons was just one of the decisions executed by Shopify chief executive officer …
Environmental primes: Why traffic noise increased car insurance payments by 11%
That background hum your customer hears may be impacting whether they buy from you.
New research investigating the impact of background …
Behavioural economics and segmentation — do we need both?
Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation.
Think of it th…
Two golden rules: How to improve your LinkedIn conversion
Like you, I get a lot of LinkedIn requests. What surprises me is how many first messages are blatant sales pitches — and bad ones at that…
“Better outcomes from every interaction”: How to make behavioural economics a habit
If you know about behavioural economics and want to integrate it in your work, but find yourself reverting to the old ways of doing things w…
Abandoned online shopping carts: Why being cagey about pricing is harming your business
Being cagey about your pricing doesn’t work.
This was the key message I took from a recent survey by SAP on how Australians shop online…
How to contextualise value for your customers and maximise sales
Let’s say I give you five oranges. Is that good?
It depends.
Did you want four oranges? Did you want six oranges? Did you want fiv…
Why customers are buying into Coles’ Little Shop campaign
I didn’t want to write this blog. I didn’t want to celebrate the apparent success of the Little Shops campaign. (That is, if free plasti…
