Bri Williams
Why customers are buying into Coles’ Little Shop campaign
I didn’t want to write this blog. I didn’t want to celebrate the apparent success of the Little Shops campaign. (That is, if free plasti…
The three fundamental truths about your customers
This blog will only be of interest if you’ve ever experienced someone:
refusing to change their mind despite evidence to the contrary…
Why misspelling a name is more of a problem than you realise
I was recently having a pleasant exchange via LinkedIn with one of my past managers when something interrupted my enjoyment: she spelt my …
Customer desire for choice varies by time of day
Imagine you are in the supermarket shopping for yoghurt. How many different flavours do buy? According to some new research, your choice may…
How a meal delivery service increased sales by 77% with one small pricing change
A meal delivery service in the US was able to increase sales by 77%. How? By changing the pricing model.
Periodic versus aggregate pricing
…
How a Wi-Fi password changed behaviour
Mauricio Estrella was staring at the prompt on his computer that requested he change his password. Recently divorced, depressed and late for…
Getting customer text messages right
Getting customer text messages right is important. The phone may be the most intimate form of interaction between you and them, and it’s e…
Easier to track but harder to trap: The challenge of influencing modern day customers
Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what d…
How to make the most of time between tasks
I thought it was just me. When deciding what to tackle when I find myself with a free hour I invariably pick at bits and pieces rather than …
When to apply behavioural economics solutions to your business
“When would I use behavioural economics in my business?” This is one of the questions I get most often.
In my experience there are typ…
