Carrot Rewards, a mobile app that spruiked its use of behavioural economics to engage 1.1 million users, filed for bankruptcy this year.
Expecting to self-police your lifestyle might last a day, maybe a few days, but pretty soon you will get bored and forget why you were bothering.
Some examples of policies that resulted in the opposite behaviour than was expected include gift cards, shopping bags and unlimited annual leave.
Do you write annoying emails? Do you receive them? The reality is, a poorly written email irritates both the recipient and the sender.
Whether you are running a project for work or trying to change personal habits, the challenge is to survive the bit after the start.
Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
If you are a diligent, reliable worker being lead by a bumbling fool, here are some realities I’ve observed and tips on how to survive.
A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
1 July is a special time on the Australian calendar. Here are some tips to help you get the most out of the new financial year opportunity this time around.
If you are relying on listening to your customers to tell you what you should do, you are delusional. Worse than that, you are irresponsible.