Bri Williams
Flip it and reverse it: How to nail proposals and woo your audience
They had a great idea but couldn’t get traction. Investors shot them down, concluding there was no space in the market for the service the…
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
Co-founder and co-chief executive officer of online glasses business Warby Parker, Neil Blumenthal, was interviewed recently about the busin…
Money down: One trick to improve your business’ conversion and retention
Nick Kokonas questioned everything.
On his way to creating Alinea, named the best restaurant in America and the best restaurant in the wo…
Running on empty: Why my treadmill desk trial was a flop
All the cool kids seem to be doing it. Where once a ping-pong table and fruit box was a sign your company cared for you, now it’s treadmil…
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because according to chief executive officer Michael …
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to …
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort
When I was learning to drive a manual car, my father kept telling me to find the balance point: this seemingly mythical sweet spot where the…
Avoiding loss aversion: How managing expectations can bring better “parformance” to the fore
Does labelling a hole par four or five change golfer performance?
Through a quirk of United States’ Golf Administration (USGA) decision…
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
Alongside the current decluttering and unfu*king ourselves craze sits the perennial issue of prioritisation.
It’s something we grapp…
From Australia Day to My Health Record: Why people reject change
In January we experienced two public debates that reinforced the essential equation when influencing people to change behaviour — what the…
