Bri Williams
Shame on you: Can you change behaviour by making your customers feel ashamed?
A local council in South Australia has proposed making residents use clear rubbish bins to “shame” people into recycling.
But does …
Temporal landmarks: Why science says 1 July is a special date
The 1st of July isn’t simply the first day of the new financial year in Australia, it’s a day that makes us more motivated to undertake ne…
Are you delusional? If you are relying on customer feedback, prepare to be misled
Most of us were shocked by the results of the federal election. Polling was the fall guy, blamed for misleading us. Yet every day, in every …
Flip it and reverse it: How to nail proposals and woo your audience
They had a great idea but couldn’t get traction. Investors shot them down, concluding there was no space in the market for the service the…
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
Co-founder and co-chief executive officer of online glasses business Warby Parker, Neil Blumenthal, was interviewed recently about the busin…
Money down: One trick to improve your business’ conversion and retention
Nick Kokonas questioned everything.
On his way to creating Alinea, named the best restaurant in America and the best restaurant in the wo…
Running on empty: Why my treadmill desk trial was a flop
All the cool kids seem to be doing it. Where once a ping-pong table and fruit box was a sign your company cared for you, now it’s treadmil…
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because according to chief executive officer Michael …
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to …
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort
When I was learning to drive a manual car, my father kept telling me to find the balance point: this seemingly mythical sweet spot where the…
