Bri Williams
Business Advice, Startup Advice
Flip it and reverse it: How to nail proposals and woo your audience
The most common mistake presenters make is failing to engage the audience early on. That's why you should flip the traditional pitch model on its head.
Strategy
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
Strategy
Money down: One trick to improve your business’ conversion and retention
Known as the endowment effect or having ‘skin in the game’, this strategy can be utilised to improve conversion and retention.
Wellbeing
Running on empty: Why my treadmill desk trial was a flop
Where once a ping-pong table and fruit box was a sign your company cared for you, now it’s treadmill desks in meeting rooms and new-age offices.
Retail
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because the founders trusted what their customers told them.
Strategy
Persuasive statistics: How to shock people into changing their behaviour
Statistics can be a great way to shock people into changing behaviour. But if handled incorrectly, they can also make people less likely to bother.
Leadership
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort
You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.
People
Avoiding loss aversion: How managing expectations can bring better “parformance” to the fore
Does labelling a hole par four or five change golfer performance?
Through a quirk of United States’ Golf Administration (USGA) decision…
Strategy
Does your business need de-cluttering? Here’s how to unf*ck your prioritisation process
I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.
People
