This current phase — where Australian borders are closed but the rest of the world is opening up — is going to cause severe damage to international business.

The new Flybuys ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.

This year, demand for personalisation will see concierge commerce, consumer-centric sales experiences and visual search take the stage.