Catriona Pollard
All publicity isn’t good publicity: What smart PR looks like
It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.
Social media mishaps: Why businesses should think twice before cracking jokes online
Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.
How this startup used PR to get new customers and sales
It’s the chicken and egg scenario that so many new businesses face.
They need sales to get off the ground, but they don’t have the fu…
How this startup used PR and the media to get noticed by investors
The one inevitable fact about all startups is that in order to grow they need capital, and unless you’re lucky enough to be self-funded, t…
How the federal election may affect your PR activities
The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news.
Why…
Five tips to stay in control of your social media accounts
For business owners, social media can get overwhelming. Notifications, messages, comments. Every day of the week. An endless cycle and it ca…
Is PR still relevant?
If you’re the owner of an SME, you’ll know how important it is to build awareness and one of the best ways to achieve this is to secu…
Five tips to help you become a great public speaker
For many people, public speaking is a massive challenge. Most people adamantly tell themselves they can’t do it, but this is far from…
How to be a picture star on Instagram
There’s no denying that Instagram has become a major player in the social media landscape over the past few years. Research shows it is…
Blogging tips to build your business
One of the most important factors for your business’s success is the positive perception of your brand by your customers. And one of the m…
