Craig Reardon
“River of marketing gold”: How social media groups can bolster engagement
In just the past fortnight, I’ve been lucky enough to mine two wonderful success stories out of the marketing treasure trove that is socia…
Has the internet skipped this generation of small business owners and managers? Part two
In my last blog, I outlined why many smaller businesses are reluctant adopters of the internet.
But small business isn’t alone. Many lar…
Has the internet skipped this generation of small business owners and managers?
Specialising in servicing the smaller business sector for about 20 years now has given me some real insights into the IT understanding and c…
How to cut costs when switching website platforms
There’s a silent epidemic out there costing smaller business operators a small fortune. That epidemic is being convinced by less scrupulou…
The most important factor in choosing a website platform
This topic isn’t a new one to this blog but it’s so important in terms of potential significant costs and heartache that it’s definite…
Is your website project lacking momentum?
It might have started in the realm of physics but you hear it mentioned constantly on the sports field. And it is often mentioned in relatio…
Trolls, anti-competitive behaviour abound as some business owners fail the conduct test for Facebook groups
Regular visitors to this blog will have seen the ongoing commentary about the strange bedfellows that are Facebook and business.
Strange …
The only true instance of zero-cost marketing
We hear it all the time. Zero-cost marketing! Shoestring marketing! Zero-outlay marketing! Promote your business for nothing at all! And on…
Why your e-commerce website is a separate business
How many retailers fully grasp the opportunity that the internet presents?
Clearly many do. Amazon and now Alibaba lead the pack from a …
No, your customer really doesn’t care about your business achievements
If in this day and age of information overload, business operators think that a self-congratulatory message is going to make the cut of what…
