Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.
Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.
Pinterest might be the trick for businesses that can market themselves visually and are looking to diversify their social media and boost engagement.
People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.
The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.
To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.
Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.
Women are doing better in functional executive roles but are finding it hard to advance outside of areas such as legal, compliance and human resources.
It’s almost two decades since the dotcom crash and Julie Wainwright has emerged once more, in her 50s, stronger and smarter than ever before.
Amid the bleak stats, there are glimmers of hope, as initiatives across the world help female entrepreneurs raise capital and realise their dreams.