Harvard Business Review
The network secrets of great change agents
Change is hard, especially in a large organisation. Numerous studies have shown that employees tend instinctively to oppose change initiativ…
Three priorities for the digital CMO
The principal role of a chief marketing officer has always been to be a great storyteller. Once upon a time, this meant waxing eloquently ab…
How to profit from lean advertising
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sig…
How the voice of the people is driving corporate social responsibility
The business case for corporate social responsibility is getting easier and easier to make. You can argue that it boosts a company’s brand…
Is it better to be feared or loved: What the research shows
Is it better to be loved or feared? Niccolò Machiavelli pondered that timeless conundrum 500 years ago and hedged his bets. “It may be an…
CIOs must lead outside of IT
A set of contradictions lies at the heart of information technology leadership: be strategic, but remain operational; stay secure while boos…
If you want to motivate someone, shut up already
THE FINDING: Words of encouragement do not inspire people to perform better during a workout. THE RESEARCH: Brandon Irwin asked subjects in …
How experts gain influence
In 2006 the risk management chiefs of two British financial institutions – we’ll call them Saxon Bank and Anglo Bank – were in similar…
The uses (and abuses) of influence: part two
Robert Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president of the consul…
The uses (and abuses) of influence: part one
Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easi…
