Change is hard, especially in a large organisation. Numerous studies have shown that employees tend instinctively to oppose change initiativ…
The principal role of a chief marketing officer has always been to be a great storyteller. Once upon a time, this meant waxing eloquently ab…
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sig…
The business case for corporate social responsibility is getting easier and easier to make. You can argue that it boosts a company’s brand…
Is it better to be loved or feared? Niccolò Machiavelli pondered that timeless conundrum 500 years ago and hedged his bets. “It may be an…
A set of contradictions lies at the heart of information technology leadership: be strategic, but remain operational; stay secure while boos…
THE FINDING: Words of encouragement do not inspire people to perform better during a workout. THE RESEARCH: Brandon Irwin asked subjects in …
In 2006 the risk management chiefs of two British financial institutions – we’ll call them Saxon Bank and Anglo Bank – were in similar…
Robert Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president of the consul…
