James Lawrence, Author at SmartCompany

Google Search

Unsure what a Google Search exit would mean for you? Here’s what business owners need to know

What should business owners expect if Google flicks the switch on its worst-case scenario and pulls Google Search from Australia?

growing market share

Growing market share is easier in a recession than a boom: Here’s how to do it

History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.

“The only way to win is to keep playing”: A guide to digital marketing for B2B businesses

B2B companies effectively using digital channels in their sales and marketing efforts almost always establish a strong brand presence online.

Google Search

How digital marketing will change in 2020

Now is the time to start planning for 2020. Here are eight of the changes that will shape the Australian digital marketing landscape next year.

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