Double-down, iterate or abandon? How do you know when it’s time to kill off an underperforming product?
You've invested dollars, time and a lot of love into a product, but the product-market fit isn't what you expected... What do you do next?
Jessica is the founder and chief executive officer Collabosaurus and a B&T 30Under30 2019 winner. She is also a member of SmartCompany's Brains Trust.