Jim Stewart
Branding
Comparing brand strength with Google Trends
A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.
SEO
Medic continues to cause ranking ripples
Google's new Medic update has been causing ranking ripples all over Australia, with lots of people shouting 'this update sucks!'
SEO
Google has unleashed its medic: Are you injured?
It's been a week since the rollout of Google’s new core update 'Medic' and we're just now beginning to see movement on sites.
SEO
Launching a new brand? Don’t forget this PR tool
When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.
Retail, SEO
E-commerce tips from online retail experts
The primary purpose of a website is to generate leads and sales, and there are many common mistakes that get in the way of these outcomes.
SEO
Suffering traffic drops? Here’s how to remedy them
There are a lot of great tools out there for problem-solving drops in website traffic, but one of the first tools Jim Stewart uses is Google Search Console.
Advertising
Leave your Google Ads to AI
It's all food for thought, but in 20 years the most important decisions in digital marketing might not be made by humans.
Advertising, SEO
Is your website competing against itself? How to avoid ranking conflicts
I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…
SEO
Why traffic should be the focus of your business, not building backlinks
Backlinks are to SEO what applause is to theatre – a result, not a cause. The focus should be on building your brand instead.
SEO
