Jim Stewart, Author at SmartCompany - Page 3 of 31

Comparing brand strength with Google Trends

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

Medic continues to cause ranking ripples

Google's new Medic update has been causing ranking ripples all over Australia, with lots of people shouting 'this update sucks!'

Google has unleashed its medic: Are you injured?

It's been a week since the rollout of Google’s new core update 'Medic' and we're just now beginning to see movement on sites.

Launching a new brand? Don’t forget this PR tool

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

E-commerce tips from online retail experts

The primary purpose of a website is to generate leads and sales, and there are many common mistakes that get in the way of these outcomes.

Suffering traffic drops? Here’s how to remedy them

There are a lot of great tools out there for problem-solving drops in website traffic, but one of the first tools Jim Stewart uses is Google Search Console.

Leave your Google Ads to AI

It's all food for thought, but in 20 years the most important decisions in digital marketing might not be made by humans.

Is your website competing against itself? How to avoid ranking conflicts

I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…

Why traffic should be the focus of your business, not building backlinks

Backlinks are to SEO what applause is to theatre – a result, not a cause. The focus should be on building your brand instead.

Are you ready for Google’s imminent mobile-first update?

Google's mobile-first update is imminent; if your site is slow and your brand is weak, you're not going to have a chance, says Jim Stewart.

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