Katharina Kuehn
Can white really smell cleaner?
“I am not absent-minded. It is the presence of mind that makes me unaware of everything else.” – G.K. Chesterton. Flooded with impr…
Opium for the people: Welcome to the church of Karl!
Hunting for the latest and greatest in fashion retail on this month’s European retail tour, I came across an example that made me think abo…
Meet Mrs Balance – What drives Australia’s most common shopper type?
Every one of us is unique. Successful marketing increasingly means being able to cater to this fact. Whilst the flood of customer data t…
How retailers can stay relevant in the new world of retailing and channel mash-ups
Coming back from this week’s IBM Smarter Consumer Study 2013 Media & Influencer Launch, where I was invited to speak on the expert pane…
There’s truth in wine (and the retail experience)
This week a client asked an interesting question, which made me stop and think: “How could we articulate and provide proof that great se…
Challenger brands, persuasive forces and the colour orange
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
Does red really go faster? Colour, branding and the subconscious
While red may not physically go faster, it certainly is perceived to, with a global study on colour associations finding that an overwhelmin…
The limbic system, the cognitive mind and the user illusion that misleads
The one single biggest irrationality in business decision-making comes back to the one underlying paradigm that is as common as it is incorr…
The power of intuition and the likelihood of getting married
Here’s a little advice on decision-making from one of America’s founding fathers and most esteemed thinkers: “If you doubt, set down al…
Sweet seduction: How chocolate advertising taps into the consumers’ emotional operating system
Connecting with consumers in a human and emotional way is one of the biggest challenges marketers face today. According to the Australia…
