Michelle Gamble
Easy ways to measure your marketing ROI
There are two critical questions you need to ask when embarking on a new marketing campaign:
1. What results are you expecting from marke…
12 ways to make the most of the silly season
It’s that time again. The Christmas catalogues start jamming up your letterbox, there’s countdown messages hitting your inbox and you’…
Five ways to amplify your results from content marketing
Investment in content marketing is expected to grow 61%, according to the Association for Data-driven Marketing (Australia). My bet is that …
How to lay the foundations to your LinkedIn marketing plan
LinkedIn is increasingly becoming a strong platform for brands targeting other businesses. At Marketing Angels we are consistently incorpora…
Going local: 10 ways to build a strong local profile for your business
Last week I presented to a franchised travel company about local area marketing for their franchisees. Small and large businesses alike oft…
SEO, SEM: Is it all just marketing smoke and mirrors?
Most business owners I speak to have dabbled at some point in using professional search engine marketing (SEM) and search engine optimisatio…
Drawing a blank when it comes to content marketing? 10 ways to get started
We all know that we need to do it and that it’s now a critical component of the marketing mix. Yes, you know what I’m talking about, con…
Why your marketing strategy needs a sales funnel
One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results….
Pitch perfect: Seven tips for crafting a memorable business proposal
So your marketing has been successful and you’ve been invited to the table to present a proposal for your services along with some big com…
Marketing tools disrupting the design industry
How often have you dreaded sending that brief to your marketing agency or designer waiting for the inevitable exorbitant quote to land in yo…
