Strong word-of-mouth is the holy grail of marketing. We all talk about it but very few of us experience any significant benefit from it. …

This week’s Secret Soloist is answered by marketing consultant Michael Halligan:   I don’t envy you. I know that it took me months to fin…

Marketing is as much a creative pursuit as it is an organisation of resources. I’ve seen big business marketers step back to smaller busin…

This week’s Secret Soloist is answered by marketer Michael Halligan   There’s nothing worse than a big mental block when you finally m…

How long does it take for name/brand recognition to filter through to the general public?   How can I speed up this process?   Repetiti…

This article first appeared February 21st, 2012.   Mobile marketing has been the bane of marketers for the past few years.   The appeal…

This article first appeared January 13th, 2012.   Unfortunately there is no “one size fits all” solution here. Dealing with competitor�…

Does a social media marketing strategy need to be a written-out document that everyone follows?

Or does it need to be very informal and l…

I’m trying to think of a one-liner for my brand. What makes a great tagline?   This week’s Secret Soloist is answered by marketing guru…

I’m looking to market my boutique clothing business to an upscale audience.   How can I best target affluent shoppers without alienati…