Michael Halligan
How do I generate word-of-mouth buzz for my business?
Strong word-of-mouth is the holy grail of marketing. We all talk about it but very few of us experience any significant benefit from it. …
I’m struggling to come up with a name for my business. What should I do?
This week’s Secret Soloist is answered by marketing consultant Michael Halligan: I don’t envy you. I know that it took me months to fin…
How to find your ideal marketer
Marketing is as much a creative pursuit as it is an organisation of resources. I’ve seen big business marketers step back to smaller busin…
Who should I turn to for marketing ideas?
This week’s Secret Soloist is answered by marketer Michael Halligan There’s nothing worse than a big mental block when you finally m…
When will my brand be famous?
How long does it take for name/brand recognition to filter through to the general public? How can I speed up this process? Repetiti…
What are the best mobile marketing strategies?
This article first appeared February 21st, 2012. Mobile marketing has been the bane of marketers for the past few years. The appeal…
How can I combat my competitor’s attack ads?
This article first appeared January 13th, 2012. Unfortunately there is no “one size fits all” solution here. Dealing with competitor…
How formal or informal should our social media marketing strategy be?
Does a social media marketing strategy need to be a written-out document that everyone follows?
Or does it need to be very informal and l…
What makes a great tagline?
I’m trying to think of a one-liner for my brand. What makes a great tagline? This week’s Secret Soloist is answered by marketing guru…
How do I target an exclusive clientele without alienating other potential shoppers?
I’m looking to market my boutique clothing business to an upscale audience. How can I best target affluent shoppers without alienati…
