Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
Many business owners think values and principles are interchangeable. But think again. There’s a fundamental difference between the two.
I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.
''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.
When you look at broken promises and the resulting collateral damage, a lack of clarity about what was agreed always jumps out.
Ask people what their businesses need to do better, and they will say communicate. Whether it’s too much or too little, it’s never just right.
Opinion, Public Relations
Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.
There's every chance your company values are complete bullshit. And if they are, it’s a quick ride on the slip slide to cynicism and ridicule.
If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.
When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure.