How you communicate is a big part of people’s experience, and experience is where promises are kept or broken. Here is an example.
Can you even change a culture? Evidence suggests it is an uphill battle at best, but thinking about what you feed it is a good place to start.
Organisations can be more than a bit cavalier in their promises, so it is no surprise that attitude extends to permission.
It’s easy to erode your brand result with email. To avoid it, remember unless you have my explicit permission, it is spam.
Purpose is not inherently good or bad. What organisations do with their purpose, regardless of good intentions, is where the scrutiny belongs.