No matter how long you've been in business, there are times when you have to say 'no', says RedBalloon founder and Shark Tank investor Naomi Simson.

Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.

No business owner can take a set and forget mindset, especially in retail. RedBalloon's Naomi Simson shares five things she's paying close attention to.

When it comes to employee engagement, we’ve overlooked the importance of pride, says RedBalloon founding director Naomi Simson.

How do people stay focused when the thing that distracts us seems so necessity for doing business? Naomi Simson weighs the pros and cons of smartphones at work.

Sometimes, creating a community means getting out from behind your work desk and switching off your smartphone, says Big Red Group's Naomi Simson.

With the new financial year here, it's time to take stock of why you do what you do, align people to purpose, and set out with a vision to change your world.

There has been a massive surge in dodgy operators using so-called ‘celebrity endorsement’ to scam consumers into buying products. Shark Tank investor Naomi Simson is just one high-profile Australian to be affected.

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…

Will David have any chance at all in this battle against Amazon for customers? Naomi Simson would like to believe so.