Naomi Simson
Retail, Strategy
Naomi Simson: How I learnt to say ‘no’, enough is enough, and walk away from Wrapped.com
No matter how long you've been in business, there are times when you have to say 'no', says RedBalloon founder and Shark Tank investor Naomi Simson.
Marketing
Naomi Simson: Five marketing rules I still live by
Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.
Business Advice, Retail
Naomi Simson: Here’s five things on my to-do list (that all retailers should be paying attention to)
No business owner can take a set and forget mindset, especially in retail. RedBalloon's Naomi Simson shares five things she's paying close attention to.
Leadership
We have one life: Live it proudly
When it comes to employee engagement, we’ve overlooked the importance of pride, says RedBalloon founding director Naomi Simson.
Productivity
Naomi Simson: Are smartphones in the office a productivity gain or drain?
How do people stay focused when the thing that distracts us seems so necessity for doing business? Naomi Simson weighs the pros and cons of smartphones at work.
Leadership
Why Naomi Simson took 80 of her colleagues to Uluru
Sometimes, creating a community means getting out from behind your work desk and switching off your smartphone, says Big Red Group's Naomi Simson.
Business Advice
A new financial year: Time to reconnect with your business purpose
With the new financial year here, it's time to take stock of why you do what you do, align people to purpose, and set out with a vision to change your world.
Advertising
Naomi Simson on celebrity scams and fake news: Picking the facts from the phonies
There has been a massive surge in dodgy operators using so-called ‘celebrity endorsement’ to scam consumers into buying products. Shark Tank investor Naomi Simson is just one high-profile Australian to be affected.
Marketing
Artificial intelligence will help us remember what marketing is all about
The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…
Retail, Startup Advice
