Naomi Simson
Naomi Simson: How I learnt to say ‘no’, enough is enough, and walk away from Wrapped.com
Last week I was interviewed about the finale of Shark Tank season four and the journalist said: “Tell me about one of your failures”. He…
Naomi Simson: Five marketing rules I still live by
It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals ha…
Naomi Simson: Here’s five things on my to-do list (that all retailers should be paying attention to)
No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option.
Technology…
We have one life: Live it proudly
“The pride people take in their work transcends to their homes, their education, families and communities” — Leonard Boswell
It…
Naomi Simson: Are smartphones in the office a productivity gain or drain?
I wrote last week about the difficulties of disconnecting from technology. When we were in Uluru on our all company trip, we challenged peop…
Why Naomi Simson took 80 of her colleagues to Uluru
‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting peopl…
A new financial year: Time to reconnect with your business purpose
Last week I flew back from an amazingly enriching experience, where I rode horseback for days on end to reach a dwindling community of reind…
Naomi Simson on celebrity scams and fake news: Picking the facts from the phonies
There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers i…
Artificial intelligence will help us remember what marketing is all about
The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…
Naomi Simson on Amazon: The retail jungle for David and Goliath
Will David have any chance at all in this battle for customers? I would like to believe so.
I ask myself the question why other US retailer…
