Philip Alexander
Should I target a niche or go mainstream?
Do investors prefer it if you nail down a very targeted, but small, niche of customers for your product, or demonstrate that it has wide pot…
Is age a big issue for investors?
This article first appeared on December 2nd, 2011. Is age a big issue for investors? I’m only 21-years-old and I’ve been told I lo…
How can I confirm a potential investor’s experience with start-ups?
This article first appeared on May 25th, 2011. I met a potential investor at an informal gathering and he impressed me with the work he s…
Which start-ups will attract the big bucks this year?
What kinds of start-ups are most likely to get funding this year? What are the hot sectors in 2013? First a few comments about start-up…
How do I get noticed by investors?
Are there any good PR moves to make to get on investors’ radars? What’s the best way of being seen and talked about? Public Relat…
Is the economy slowing and, if so, how will that affect start-up investment?
There’s a bit of talk about at the moment about a slowdown in the Australian economy. How will this impact investment in Australia? A…
As a tech business, should I be looking overseas for finance rather than Australia?
This article first appeared on February 1st, 2011. I’ve been told by several people that Australia is a very conservative market when i…
How much cash should I ask an investor for?
This week’s Secret Soloist is answered by Philip Alexander, of Hall Capital: I have been involved in, and witnessed, many start-up capi…
Do I need a “big name” on board to get investors?
I saw a story recently on how a start-up managed to get investors on board after they mentioned that Mike Cannon-Brooks had put money in. …
I know very little about finance or operations. Should I seek a co-founder?
How can I go about finding a business brain for my start-up? I’ve devised a new technology that I think has great potential, but I h…
