Securing media coverage: Is the press release dead or alive in 2020? Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.
How to ‘professionally distance’ without losing touch Social distancing has made ‘professional distancing’ a reality, and business communication needs to adapt accordingly.
“Communicate everything”: Four steps to prepare your business for a COVID-19 crisis Businesses are re-opening, but that doesn't mean you're free to act as if the coronavirus no longer exists. Here's how to avoid making headlines for all the wrong reasons.
Six reasons why your media pitch isn’t getting picked up by journalists Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up.
Drop the modesty and start telling the world about your wins Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.
How to get the most out of positive media coverage You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.
How to lose a journalist in 10 ways Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.
