Richard Parker
What is blogger or influencer outreach, and why should you care?
You’ve probably heard a fair bit about blogger or influencer outreach. It’s something trendy ad agency strategists have been noodling on…
Three ways to avoid your world ending due to Facebook’s algorithm update
What is it with marketers? No sooner do Facebook release this little post, talking about what sounds like a fairly simple and logical change…
Online video is great, but it isn’t marketing’s new silver bullet
I went to the Mumbrella Festival of Branded Content and Entertainment last week. Despite the big, catch-all title, the festival seemed to ma…
The content conundrum: How to get people to view what you create
Content marketing. It’s one of the big themes of the last couple of years, with most businesses worth their salt getting involved. In fac…
Chasing algorithms vs great content: No contest
I’ve recently had the pleasure of talking to two businesses about two different projects. One project was to create content for a brand’…
Four key stats to help optimise website design
I don’t have anything to back this up other than asking a few mates down the pub, but I reckon most marketers or business owners I speak t…
Ready or not, the programmable world is upon us
Ever heard of the ‘programmable world’? Maybe not. The phrase, as far as I know, was coined by a US Wired journalist, Bill Wasik, in an …
Businesses that tell stories sell more stuff
I spend a lot of time banging on to clients about the virtues of storytelling. Most of the time when I do that I’m thinking about b…
Will Instagram kill the Vine star?
In a move that shocked absolutely nobody, last week Instagram launched its video service. That’s Instagram, the photo-sharing app with …
Future-proofing your web presence
I recently put together a little demo for our client services team, taking them through the various design techniques used to make websites…
