You’ve probably heard a fair bit about blogger or influencer outreach. It’s something trendy ad agency strategists have been noodling on…
What is it with marketers? No sooner do Facebook release this little post, talking about what sounds like a fairly simple and logical change…
I went to the Mumbrella Festival of Branded Content and Entertainment last week. Despite the big, catch-all title, the festival seemed to ma…
Content marketing. It’s one of the big themes of the last couple of years, with most businesses worth their salt getting involved. In fac…
I’ve recently had the pleasure of talking to two businesses about two different projects. One project was to create content for a brand’…
I don’t have anything to back this up other than asking a few mates down the pub, but I reckon most marketers or business owners I speak t…
Ever heard of the ‘programmable world’? Maybe not. The phrase, as far as I know, was coined by a US Wired journalist, Bill Wasik, in an …
I spend a lot of time banging on to clients about the virtues of storytelling. Most of the time when I do that I’m thinking about b…
In a move that shocked absolutely nobody, last week Instagram launched its video service. That’s Instagram, the photo-sharing app with …
