Sam Jockel

ParentTV founder Sam Jockel first entered the digital world in 2010 when she started Facebook page ALDI Mum, which grew to 170,000 followers and counting. In 2012, she co-founded social media agency Good Funny Smart, and established the online community School Mum. In 2017, she ventured into the startup world and launched ParentTV, a video streaming website personalising parenting advice from the world's leading research-based parenting experts via any digital device.