Brains Trust - SmartCompany

Twitter is labelling Trump’s tweets and big and small businesses alike are taking stances on black violence. So, in this increasingly connected world, is it possible for businesses to remain apolitical? And perhaps more importantly, should they?

5 June 2020

"Is it possible for businesses to remain apolitical? Yes, of course. Businesses can remain silent," writes Kate Dinon. "The question is, at what cost?"

Collabosaurus founder Jessica Ruhfus. Source: Supplied.

Twenty-five times less expensive: Why now is the time to go all in on collaboration marketing

Brains Trust, Coronavirus, Marketing, Strategy

Jessica Ruhfus

16 April 2020

Businesses need to tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash'.

Many small businesses and startups are pivoting in an attempt to tap into new revenue streams in the face of the pandemic. So how do you identify a worthy pivot? And are all risks worth taking?

Brains Trust, Coronavirus

Troy Douglas

14 April 2020

Does your business need to pivot due to the uncertainty created by COVID-19? If so, how do you go about it? We asked SmartCompany's Brains Trust to weigh in.

During times of uncertainty, it is important to keep lines of communication open. But how honest should business owners be with their clients, customers, shareholders, board members and contractors about their struggles in this time of crisis?

Brains Trust

Mina Radhakrishnan

30 March 2020

"Communication is so powerful at a time like this; it can provide relief and confidence, or increase panic and doubt," writes Airwallex's Lucy Liu.

Online retail explosion, pay-to-view conferences and a cleaning service boom: Twenty-one ways business will shift due to the COVID-19 pandemic

Brains Trust, Coronavirus, Remote Work

John Batistich

24 March 2020

"I suspect it will take years to rebuild confidence and balance sheets. And I know there will be serious long-term structural implications."

Right now, the only certainty is uncertainty. So what’s one change you’ve recently made to better equip your business for the challenging economic times ahead?

Brains Trust, Coronavirus

Jason Andrew

20 March 2020

How can you prepare your business for a recession? We asked SBO's Jason Andrew, AirTree Ventures' Daniel Petre and Luxury Escapes' Adam Schwab.

We often hear stories about businesses being built in spare rooms, garages and coffee shops… but there always comes a point when these businesses move into co-working spaces or offices and begin to hire. So, what was the first role you hired for, and why?

Brains Trust, Recruitment & Hiring

Vu Tran

13 March 2020

Who was the first person you hired when building your business? We asked three members of Smart Company's Brains Trust to share their experiences.

The government is reportedly considering wage subsidies, as well as cash injections and tax breaks, for its multi-billion-dollar coronavirus stimulus package. But is this what, or all, business needs?

Brains Trust, Coronavirus, Stimulus

Kent Kwan

6 March 2020

The government is reportedly considering wage subsidies, cash injections and tax breaks for its multi-billion-dollar coronavirus stimulus package.

Founder’s syndrome is the idea a business’ creator can’t keep their hands off as it grows. How should founders avoid this problem? What’s the best way to pass the baton as a business evolves? What can go wrong?

Brains Trust, Startup Advice

John Batistich

28 February 2020

Founder's syndrome is the idea a business' creator can’t keep their hands off as it grows. How should founders avoid this problem?

Double-down, iterate or abandon? How do you know when it’s time to kill off an underperforming product?

Brains Trust, Strategy