Business Advice

This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.

"While all this external uncertainty creates more problems, it also creates more opportunities," says :Different co-founder Ruwin Perera.

"It means we can find the best employee for the job, not just the best person who applied in our local area," says Renae Bunster.

Michelle Akhidenor, Andrea Gardiner, Gautam Mishra and Adam Schwab reflect on when ethical business practices boosted their bottom line.

"This may seem counterintuitive, but I've actually found networking much easier during the pandemic," says Inkl chief Gautam Mishra.

In this budget-themed Brains Trust, we asked 'do you think bringing forward income tax cuts would give the economy a much-needed boost?'

"There's an opportunity for managers to individualise working arrangements for employees," says Collabosaurus' Jessica Ruhfus.

"Is it possible for businesses to remain apolitical? Yes, of course. Businesses can remain silent," writes Kate Dinon. "The question is, at what cost?"

Businesses need to tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash'.

Does your business need to pivot due to the uncertainty created by COVID-19? If so, how do you go about it? We asked SmartCompany's Brains Trust to weigh in.