Business Advice

Number of Aussie millionaires revealed … Ikea acquires gig platform Taskrabbit … The Nokia 3310 is returning to Australia

Emma Koehn /

There are more millionaires in Sydney and Melbourne than anywhere else in the nation, with Australia jumping to ninth position on the list of high net worth nations, according to Capgemini’s most recent World Wealth Report.

The number of Australians with more than $US 1 million ($1.27 million) in wealth jumped 8.7% this year to 254,700, with Capgemini analysts pinning the growth on the hot property markets of Melbourne and Sydney.

There are 16.5 million millionaires across the world, according to Capgemini, and in 2016 their net worth sat at $81 trillion.

Ikea buys Taskrabbit

Furniture and homewares giant Ikea has required gig worker platform Taskrabbit for an undisclosed sum, reports Fortune.

There is speculation the purchase is yet another strategy to fight retail giant Amazon by taking control of an operation that can provide more in-store customer service to Ikea patrons, including by using Taskrabbit contractors to assemble Ikea furniture.

Business Insider reports Ikea has already been heavily involved with Taskrabbit, including a UK partnership to offer construction of Ikea flat pack furniture.

Closer to home, Ikea is already partnering with Australian on-demand task marketplace Airtasker.

Nokia launches 3310 into Australia — again

Phone giant Nokia will launch a 3G-capable model of its 3310 phone — the go-to mobile choice of the early 2000s — after seeing demand from Australian millennials,.

The brick phone was revived by the company in February, but was unavailable in the local market at the time as it was only released as a 2G model.

However, Fairfax reports the company will launch the 3G model in Sydney this week, complete with an updated version of the game Snake.

“Some people are buying it as a fun phone, for a summer phone, for a festival phone, and many people buy it as an object of desire,” HMD Global chief marketing officer Pekka Rantala said yesterday.

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Emma Koehn

Emma Koehn is a former senior SmartCompany journalist.

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