Hate customer hesitation? Here’s how WHO convinces vaccination fence sitters

You’ve probably been hearing a lot about “vaccine hesitancy” lately. It’s a term used to describe a person’s reticence to get the COVID-19 vaccine because they feel uncertain or nervous. 

Hesitancy is impacting your business

While we’re talking about hesitancy right now because of the pandemic, it’s something that permeates nearly every function in every business. It’s your need to convince someone to do something now, and them baulking.

You want customers to click, read, buy, pay, or recommend; staff to take on a task, follow a policy, speak to a customer or think differently; and stakeholders to back your idea, contribute resources, or prioritise your project.

So why won’t they?