We’ve arrived at the end of the year and I thought I’d recap my articles from 2016 so you have an easy, one-stop-shop reference. Seeing all of them together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.
Tools and behaviour change
How to develop empathy (most important)
Behavioural economics has a sticky date problem (my favourite)
Top 10 behavioural influences (most thank-yous)
Why asking isn’t enough if you want answers (share this with anyone who thinks they already have their bases covered … they don’t!)
Sales and customer engagement
Ditch loyalty. Build for habits (most liked)
Pricing and payment
Using your returns policy to drive sales ( a common client concern)
Why this sign sucks if you are waiting for a train (very popular)
The point of pain to influence behaviour (most read)
Habits and personal effectiveness
There’s comfort in not risking success (most personal)
Thank you for your interest in the application of behavioural science to everyday business and personal issues, and I look forward to sharing more with you in 2017. If you have any feedback, ideas or questions please share them with me via [email protected].
Bri Williams deletes all buying hesitation and maximises every dollar of your marketing spend by applying behavioural economics to the patterns of buying behaviour. More at www.briwilliams.com.au.