Apple’s ‘secret training manual’ created a huge stir when Gizmodo leaked its details this week.
It contained lists of words Genuis Bar staffers aren’t allowed to use in front of customers. For example: no Apple products are hot — at most, they’re “warm”.
Leadership expert Carmine Gallo finds some beneficial lessons amid the cringe-worthy barrage.
Read his story here at Forbes.
Get business news first
Sign up to SmartCompany’s daily newsletter