Innovation

Apple’s secret employee training manual reinvents customer service in 7 ways

Jaclyn Densley /

Apple’s ‘secret training manual’ created a huge stir when Gizmodo leaked its details this week.

It contained lists of words Genuis Bar staffers aren’t allowed to use in front of customers. For example: no Apple products are hot — at most, they’re “warm”.

Leadership expert Carmine Gallo finds some beneficial lessons amid the cringe-worthy barrage.

Read his story here at Forbes.

Advertisement

We Recommend

FROM AROUND THE WEB