Debranding: Selfridges’ new brand marketing ploy

The British department store, Selfridges, has launched a campaign to differentiate it from the cluttered world of modern marketing. The store is stripping the logos off branded products, with the permission of those companies, leaving a tin of Heinz baked beans with a poignant whiff of steam puffing into a black void.

It’s part of a “No Noise” branding effort by the store. What is no noise? Selfridge soothingly explains: “As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.” Aahhh.

 

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments