Innovation

Epic Twitter stuff-ups: KitchenAid joins the fray

Jaclyn Densley /

During the first presidential debate yesterday, KitchenAid managed to offend Twitter followers with a poorly-executed joke about the president’s grandmother: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.” 

It’s not the only big company – or CEO – to embarrass itself in front of a huge audience, Bloomberg Businessweek reports.

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