Epic Twitter stuff-ups: KitchenAid joins the fray
Friday, October 5, 2012/
During the first presidential debate yesterday, KitchenAid managed to offend Twitter followers with a poorly-executed joke about the president’s grandmother: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.”
It’s not the only big company – or CEO – to embarrass itself in front of a huge audience, Bloomberg Businessweek reports.