Innovation

Feeling lazy? Get paid for running, and fined when you fail

Jaclyn Densley /

In an ideal world, most people would be physically fit because they couldn’t bear to be out of shape.

No external motivation – like compliments or being able to fit into clothes from 10 years ago – would be required.

But in this imperfect world, people need incentives, and no incentive is more powerful than cash, Ariel Schwartz writes at FastCompany. See her story here.

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