Feeling lazy? Get paid for running, and fined when you fail

In an ideal world, most people would be physically fit because they couldn’t bear to be out of shape.

No external motivation – like compliments or being able to fit into clothes from 10 years ago – would be required.

But in this imperfect world, people need incentives, and no incentive is more powerful than cash, Ariel Schwartz writes at FastCompany. See her story here.

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