Ford’s tasteless celebrity ad goes viral, triggers apologies
Monday, March 25, 2013/
In a public relations slip-up as big as they get, the advertising agency for Ford accidentally published a tasteless ad.
Now both the agency, JWT India, and Ford are issuing apologies, according to a wide-spread reports.
The ads feature cartoon-type images of tied-up women celebrities — such as Paris Hilton, Kim Kardashians, tossed into the back of a Ford Figo. In one picture, the Figo is driven by Silvio Berlusconi, the former Italian prime minister, in another by Formula One driver, Michael Schumacher.
Aparently, the unauthorised ad was published on the AdsOfTheWorld website (since removed) without agency or Ford’s approval, and both have since issued apologies.
WPP Group, which holds JWT, told Business Insider: “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.”
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Social media isn't about numbers, it's about connection Carlii Lyon Carlii Lyon PR founder
"My early decisions were rooted in fear": How good hires can set small business owners free Nancy Youssef Classic Finance founder
"No staff turnover": Business success hinges on a thriving company culture David Fazio Mate co-founder
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
In the age of online shopping, it's retail staff that make or break businesses Cal Doggett Properties & Pathways director