In a public relations slip-up as big as they get, the advertising agency for Ford accidentally published a tasteless ad.
Now both the agency, JWT India, and Ford are issuing apologies, according to a wide-spread reports.
The ads feature cartoon-type images of tied-up women celebrities — such as Paris Hilton, Kim Kardashians, tossed into the back of a Ford Figo. In one picture, the Figo is driven by Silvio Berlusconi, the former Italian prime minister, in another by Formula One driver, Michael Schumacher.
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Aparently, the unauthorised ad was published on the AdsOfTheWorld website (since removed) without agency or Ford’s approval, and both have since issued apologies.
WPP Group, which holds JWT, told Business Insider: “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.”