For years, investment banks Goldman Sachs and Morgan Stanley have fought tooth and nail over the IPOs of high-profile technology companies. But over the past few years, Morgan Stanley has opened up a sizeable competitive lead over its rival.
How did it do this? By paying careful attention to client relationships, and never getting ahead of itself. Goldman Sachs has lost billions by not paying the same attention to detail.
Business Insider’s fascinating investigation signals the importance of keeping an eye on the basics.