“No Indians or Asians”: Racist job ad by Coles contractor lands supermarket in hot water

Coles is in damage control after one of its contractors placed a racist job advertisement.

The fallout serves as a warning for businesses engaging contractors.

The advertisement, for a cleaning position at a Hobart supermarket, was placed on the Gumtree website on Sunday.

“Store requires no indians or asians please (sic). MUST SPEAK ENGLISH,” the ad read.

A spokesperson for Coles said the advertisement was placed by a subcontractor, who in turn works for the contracting company that manages Coles’ Rosny cleaning business.

“The ad was placed without Coles’ knowledge, and we were extremely concerned to learn of the ad and its contents,” the spokesperson said.

“Coles is a proud equal opportunity employer, and at no time have we ever issued the directives contained in this ad.”

The spokesperson said the subcontractor in question “is no longer doing work for Coles as a result of this incident”, and the cleaning contractor would be re-trained on Coles’ equal opportunity and non-discriminatory employment policy.

Stephanie Lewis, business development manager at contractor management firm i-contract, said Coles’ experience highlighted the difficulties businesses could experience in managing contractors.

“Whenever we talk to a potential client or existing client, the number one issue is to look at the structure: how is the contractor structured to provide services to business, are they a sole trader or company?,” Lewis says.

“Then you look at the system to manage the contractors; the amount of control you can use over a contractor is not the same as an employee.”

Lewis says there are some instances where businesses have to be able to exercise control over their workforce, including contractors, but it is mainly limited to safety concerns and third party requirements.

Lewis says Coles needed to ensure that any contractors adhered to the cultural values and principles of the business in terms of equal opportunity for employment and adherence to the law.

“Coles needed to make it upfront before the contract began that when you interact with them you adhere to the cultural values and principles of the business,” she says.

“It is important when engaging workers of any description for business to consider what freedom they will be given to interact with the public, if they are [to]. In terms of job ads, they need a template and to adhere to a format.”

This article first appeared at LeadingCompany’s sister publication, SmartCompany.


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.